Promotional merchandise

A promotional item or giveaway is an advertising medium for advertising purposes to customers and prospects give the companies. Widespread classic promotional items are calendars, pens and lighters. The market ranges from inexpensive giveaways and gimmicks to high-quality brand-name products, such as USB sticks.

Production

On promotional items a claim or logo is usually applied, depending on the material with different techniques: usually etched on plastic mainly as a pad or screen printing, laser engraving on metal surfaces or chemically. For engraving and etching, however, a corporate design sufficient accurate reproduction of the colors of the logo is not possible. Printing is usually in special colors (Pantone, HKS ) or offset printing to CMYK. This is best done with the advertising message vectorized print data.

Classic promotional gifts have a production time of about one month. Custom- such as stuffed animals in its own form and color are produced in the Far East. The delivery time for such an elaborate production is three to four months. The individual production of promotional items, corporate identity / corporate design (CI / CD) justice - often conceived, designed and produced for special campaigns of advertising media agencies - are important for appropriate suppliers and creative agencies business.

Advertising effect

Industry, trade and commerce put a promotional item for customer acquisition and customer retention.

In evaluating the advertising effectiveness, it is important to find measurable criteria. Example: Someone comes at the booth with more prospects this week, because he has a snazzy promotional items. All too often, however, the advertising success is not so easily measurable. Studies of promotional product suppliers are critical to appreciate, as methodically often inadequate.

Tax Aspects

The limit of the tax deductibility of promotional items is (as of 2006) at 35 euros per year and receiver for the net purchase price of the item and may not include advertising print and outer packaging, but without any shipping and handling charges. This net limit applies only to individuals and companies that are entitled to deduct VAT. A doctor or insurance agent about (not entitled to deduct VAT ), the promotional products in the high-end segment emits the 35 euro mark must expect gross. Higher-quality promotional items can not be billed as a business expense because the ceilings. The accounts must give the promotional product recipients list to allow an inspection of the 35 euro mark. This rule does not apply for very low value goods, such as classic aways. Promotional items that are offered as a bonus, are not affected by the 35 euro mark. An example of this would be a wheat beer glasses set as a product added to the beer box. In other countries, such as Switzerland, the absence of such deduction limits.

• Advertising