Reseller

A reseller (English resellers) is a seller of purchased services and products, such as webhosting or telecommunications.

Resellers are also between the suppliers or service providers and the customers. A reseller can sell products and services under its own brand name or create the marketing foreign brands own brand. The biggest margin for resellers to locate brand apparel and fashion in the field, the lowest margins in the range of computer hardware. The transitions from resellers to franchise and affiliates are fluid. The internet, with its diverse software makes it possible to combine all facets eg by drop shipping: A shop manager acts as a reseller and collects about its own shopping cart, the purchase Object. However, this is ( unnoticed ) delivered directly from the wholesaler to the customer and the merchant or affiliate gets his (affiliate ) commission. He runs the shop is still under a franchise license, so it is an affiliate, franchisees and resellers in one.

A value-added reseller (VAR ) is a reseller (Reseller ) of any added value (value ) of the product adds (to add = add ). This is widely used for example in the computer industry. The added value of PCs sold may be a hardware extension, but only an added software or even just a service such as a software installation or adjustment.

The liberalization of the market led, among other things, that former monopolists competitors must allow for antitrust reasons, to offer products and services for further marketing. Examples of this include the provision and maintenance of lines in the energy or telecommunications market ( unbundling ).

• E-Business
• Trade and service