Ricola

The Ricola AG is a Swiss manufacturer of herbal candies, beads, pastilles, Chewing Gum, instant tea bags and headquartered in Basel scenic running and subsidiaries in Italy, the UK, Asia and the USA. The company claims to be exported to around 50 countries in Europe, Asia and North America.

Ricola is a family business and is under the control of Richterich family; Chairman of the Board is Felix Richterich. In late November 2011, he took over after the death of Adrian Kohler, the office of the managing director.

The Ricola brand is protected.

History

In 1930, the master baker Emil Richterich founded in his native country skiing, a country town near Basel, Confiseriefabrik Richterich & Compagnie ( Judge Rich & Co., running). Together with his staff, he subsequently developed numerous sweet delicacies, which he sold in the region.

Emil Richterich deals intensively with the healing power of herbs and mixes in 1940 for the first time the recipe of 13 herbs still used today for the Swiss Herb Candy.

Products

Herbal Sweets

Core of the product offering was for decades the Swiss Herb Candy: a sugar candy with a mixture of thirteen herbs that will have a soothing effect hoarseness, sore throat and cough.

Be used sage, plantain, peppermint, thyme, yarrow, speedwell, elder, mallow, horehound, cowslip, burnet, lady's mantle, marshmallow.

The herbs used are grown exclusively with organic guidelines in Swiss mountain regions (Valais, Emmental, Poschiavo, Jurasüdfuss, Central Switzerland and Ticino). When herbs are grown without the use of herbicides or pesticides. Over 100 independent farms are in Ricola under contract.

Of the sweets, the company offers several variations, which are supplemented with oils, natural flavorings or with vitamin C. The variants include menthol, blackcurrant, orange mint, sage, lemon, cranberry, herbs stock, sea buckthorn, elder flower, cherry - mint, cherry - Honey, Alpine Fresh, lemon verbena with white tea, verbena, eucalyptus, apple mint and mountain mint. Even sugar-free versions are available.

Tea

For about 40 years, Ricola also leads instant tea, which is available in the varieties elderflower, lemon balm, herbal tea and Good Night Tea in Switzerland today. 2007 a ​​Teabags in the flavors herbs, Swiss mints, verbena and lemon balm has been introduced.

Chewing gum

Since 2008 Ricola also offers chewing gum in the varieties "herbal ", " Wild Mint ", " lemon ", " Alpine Fresh" and " Spearmint" to. The chewing gums include herbs from the Swiss Alps. The five varieties are sugar-free and so far only available in Switzerland.

Advertising

1980, is still used today jingle for Ricola has been introduced. In the commercials sings, among other Ramona Pringle, in some spots Heidi depicting the characteristic RI -CO -LA.

In 1998, the first spot of the campaign was " Who invented it? " Broadcast with the slogan. To date, the spots in Finland ( 1998 ), Australia ( 1998 ), England ( 1999 ), Mexico (2000 ), China ( 2004 ), Brazil (2004) and Greenland ( 2008) were implemented. Performer was Erich Vock.

Awards

• "Most Trusted Brand" in 2008, 2010 and 2011 in the readers' poll by Reader 's Digest
• " Swiss Award 2010" Felix Richterich ( president ) was honored in the business category
• Audience Award of the Swiss packaging award (2008)
• " Best brand 2008" Lebensmittelzeitung
• " Superior Taste Award 2008" by the International Taste and Quality Institute ( iTQi ) in Brussels, Belgium
• " EFFIE " (Gold Medal) in Germany in 2000 for the Ricola campaign Finland / Australia