Saatchi & Saatchi
Saatchi & Saatchi is an international advertising agency with corporate headquarters in New York City.
The Agency is represented in 84 countries with 134 branches and employs approximately 7,000 people worldwide. Worldwide Chairman Bob Seelert, Kevin Roberts is the CEO and Bob Isherwood Worldwide Creative Director. The German headquarters are in Frankfurt am Main. Customers in Germany, among others include T-Mobile, Procter & Gamble, Toyota, Pernod Ricard and Emirates.
History
The brothers Maurice and Charles Saatchi founded the company in 1970 in the UK. For this they set today a influential people such as Tim Bell ( Bell Pottinger Public Affairs ) and Martin Sorrell (WPP Group).
With the campaign " Labour Is not Working " she wore to the 1979 electoral success of Margaret Thatcher in. Then they started the stock market for large purchases to use, where they paid for usually half in cash and the other in 10-year rates of future profits. In this way they acquired in the U.S., the company Backer & Spielvogel, Dancer Fitzgerald and Ted Bates Advertising. For other industries, the Hay Group ( Consulting), Yankelovich ( polling ) and Kobs & Draft ( direct marketing) was purchased.
1986 turned Saatchi & Saatchi U.S. $ 1 billion in order to acquire another 37 companies. Thus, they had 18,000 employees at 500 locations in 65 countries. The founders moved slowly from operations back, with Maurice Saatchi his favorite customers, British Airways, Mars and Procter & Gamble further supervised and his brother Charles bought together one of the largest collections of modern art.
Starting with the order of the Brothers of the English Midland Bank in the amount of 77 billion U.S. $ in 1987 was the company several times before the bankruptcy. Due to a sharp decline Purchased in 1994 by investment fund shares and the associated voting rights and urged the brothers in the following year from the company, then the M & C Saatchi founded.
CEO Kevin Roberts was invited on 9 March 2005 by the U.S. Department of Defense to address various intelligence agencies. He recommended that future present the war on terror as a " struggle for a better world."
Saatchi & Saatchi was bought in 2000 by the agency group Publicis Groupe SA for 2 billion euros.
The Agency is also working for non-governmental organizations, such as for Reporters Without Borders.
Media
The BBC documentary Inside Saatchi & Saatchi: Selling Brazilian Spirit (2005) traces the emergence of a £ 20 million serious campaign for the launch of a new cachaça brand. It provides a closer look at the Functioning of the British Agency. The execution of this campaign also included Viral marketing, which was criticized in some cases.