Scenic route

As a summer road or street or hiking -route to a stable route is in Germany, according to the ADAC (1995 ) refers to a specific subject, which has the purpose of tourism to better market the area of ​​routing. Other names are for example, themes, tourism or tourist road. A special form of such a road is the scenic road. It is a road that (Panorama ) allows numerous views of scenic beauties.

In Austria holiday routes are also called adventure roads.

Features

According to a definition of the typical tourist routes is " German Tourism Association " from 1981:

• A scenic or culturally meaningful naming leitthematische
• A permanent expulsion and marketing
• A unique route without the use of motorways
• A directory besichtigenswerter objects along the route
• The establishment of a central information
• A multilingual information as possible (maps, brochures)
• A complete signage
• The use of logos and slogans
• A clearly responsible sponsorship with statutory defined objectives and tasks
• An effort to state recognition in the form of allocations or assistance.

For identification of scenic routes found in Germany in particular in brown with white letters held official directional signs 386-51 use (size: 200 × 750 × 200 mm or 1000 mm), on which the logo of the road or a rhombus is shown without the logo. Signs that indicate scenic routes may not be installed together with other traffic signs.

Scenic routes not usually fall together with the strong be traveled main routes of the region. Part, they have already been built as a predominantly tourist roads, and partly caused by indications of existing roads. In total there are in Germany about 150 Scenic Routes in Austria over 60 experience roads. About half of the German holiday road runs linearly, about a quarter annular and also a quarter reticulate. The longest holiday road that runs solely in Germany, is the 1738 km long German tourist route Alpine Baltic Sea. Two thirds of all German roads in Germany are shorter than 200 km.

The tour tourist streets proves to be a mix of building tour, museum visit and landscaping or sightseeing, possibly associated with an event visit.

History

The oldest German tourist route is founded in 1927, German Alpine Road. Around the same time came the Blue Ridge Parkway in the Appalachian Mountains. Already, these two roads, such as landscape experiences for motorists were staged to Touristik streets and what conflicts arose by divergent interests in the use of " landscape". This is not a real natural ancient landscape, but a designed by people whose perception by culturally specific constructs ( such as guide, viewpoints and have a " scenic " lines of roads and paths ) will be affected.

By 1950, originated in Germany four other tourist routes, namely the German Wine Road (1935 ), The Black Forest High Road (1939 ), the Green Coast Road ( 1946) ( which is no longer marketed touristy today ) as well as the Romantic Road (1950). While two founding waves about 90 % of all tourist routes emerged: The first wave was founded in the 1970s rather than in the Federal Republic of Germany, the second wave of foundations in the 1990s, especially in East Germany.

Initially Tourist routes were primarily aimed at motorists. It was not until the 1990s, a change in meaning took place by tourist routes increasingly opened up alternative transportation industry. This was due, inter alia, the increased environmental awareness. However, it is still the car is the most popular means of transport, especially for short stays and weekend getaways. Even today, many tourist routes are passable by car and only partly experience with alternative transportation industry.

The clay and brick road west of the Mecklenburg Great Lakes, has got so far in 1999 as the only German project the "To Do! Prize" from the " Ammerland Institute for Tourism ", which promotes an explicitly socially responsible tourism around the world. Because the road was a " participatory organized project with unique local and regional policy orientation ".

Marketing and Regional Policy

Initiators of holiday roads are often regions, which tend to be more marketable for tourism. Typical subjects are landscapes, (former ) regional typical commercial or cultural heritage. The target group of a themed route are culturally interested tourists.

Scenic Routes are defined in Germany as a bundle of services on local marketing objectives of cities and area communities, under a public -private partnership ( PPP) interact. The legal form of organization of this interaction is usually the registered association. Cooperation objectives are to secure market share, extraction or binding of specific target groups, better infrastructure utilization in tourist -productive time or an extension of the tourist season and the expansion of a national and international image. It comes in the form of a cross marketing ( potential) tourists (including cultural ) products of the region (s) and bring almost to create networks of different providers.

Central to the creation of new tourist routes and their operation is the funding support of the European Union, in particular in the framework of the LEADER program.

Successful in the sense of the initiators of a tourist route this " German National Tourist Board " ( DZT) may be considered by the only if the following basic factors are met:

• Professional marketing by a central office
• Unique focus on guest use, especially on the demand and not geared to office hours opening times
• Closed service chains with an infrastructure that creates opportunities to spend money
• Professional Information and communication through signage, maps, brochures
• Unconditional cooperation will of all parties
• Continuous development and quality improvement through internal marketing projects.

Criticism

In Germany, although there are more than 100 scenic routes, but only few of them have managed to get into the consciousness of the general public - the actual goal, which is why this holiday routes have been created in part with great effort. Therefore, the " DFMS German Scenic Routes Marketing Service GmbH & Co. KG " - an initiative in cooperation with the ADAC and the Hymer AG to market German Scenic Routes - set itself the goal of a broad audience at home and abroad better than before on the to inform German offer scenic routes.

There are also scenic routes that are still registered in many cards, but are no longer marketed. An example of this is the "Oldtimer - route" in the Osnabrück country. Some of the factors relevant to the establishment of this route stations either no longer exist or have been moved to a location away from the route. According DZT the principle that only bring systematically and continuously marketed streets a benefit for their tourism region is considered. In fact, it earn in Germany therefore only about a dozen roads to be associated with the idea of ​​a proper marketing.