Service blueprint

A Blueprint provides a method for the visualization of service processes Represents the Blue Printing process is used today mainly descriptive, but may be due to the ease of handling used as the basis of the management of service companies. When comparing with other blueprinting process pictures of the most significant difference is the involvement of customers and their view of the process. Thus, one of the constitutive characteristics of services, the inclusiveness of the customer are met in the service creation process in particular dimensions, thus allowing a goal setting sound management of services.

• 2.1 blueprinting as an analysis tool
• 2.2 Blueprinting as a planning tool

History

The method of blueprinting has been developed in the early 80s by Shostak. The name Blueprint (English: Blueprint = Blueprint ' ) goes back to the fact that originally drawings of buildings formed the basis for it. In it, the paths were drawn, taking the customer of the respective service provider to determine where the customer is integrated into the service process. By each was located and imaged necessary activity for the creation of a service, a blueprint was thus intended in its original form the visual representation of the customer integration and the integration between the customer and the customer contact personnel.

There are several different blueprinting concepts, in which the main points of consideration were placed on each other aspects. Today is the process blueprinting not only as a tool for visualization, but also for structuring service processes.

Spur

Regardless of the definition and discussion set forth above spreads for Z. in crime prevention beings that method from the Anglo- American and English field of application for the German-speaking professionally and technically be "translated" for the purpose of acquisition effecti - evaluated method. These copies call the prevention agents " Blueprints ".

Approach possibilities of the Blue Printings

Blueprinting as an analysis tool

Since being created in blueprinting graph shows the different stages of the service process, the transparency of provider processes can be represented specifically in terms of their relation to the customer based on a blueprint. By the method of the performance can be into their individual components " broken " and thus better analyzed.

Blueprinting as a planning tool

Blueprinting can be used as a planning tool in two ways. So it can be used for example for the redesign of existing and innovative for the design service processes.