Slim-Fast

Slim-Fast is a brand under which diet support formula diets ( shakes ) and snacks ( bars) are made for a reducing diet. Among other things, in the United States, Britain, Germany and Brazil, they are sold through Unilever. Sales in Germany were closed in 2005 by Unilever due to strong declines in sales and later taken over by Allpharm. Slim Fast diets often advertises with prominent people who use their products. The mid-nineties Harry Wijnvoord was one of the prominent advertising in Germany.

Overview and History

Slim-Fast was founded in 1977 by S. Daniel Abraham as part of the Thompson Medical Group. Abraham privatized in 1987 the brand was taken over in 2000 by Unilever.

Slim-Fast fought in 2002, like many other diet products in the course of the emergence of low-carb diets, with a retail sales decline of 21 percent in one year. Then the brand in 2004 responded with its own low-carb product line to cover this part of the market. Furthermore, there is Slim Fast Optima products which are said to have an even lower sugar content than the standard Slim Fast products.

Slim-Fast used for a long time the slogan "a shake for breakfast, a shake for lunch, then a sensible dinner" ( " A shake for breakfast, a shake for lunch, then a sensible dinner ") to the application of the Slim-Fast to describe products within the diet plan. Recently, the brand especially by linking the Slim-Fast products with the " Best Life Diet" tries to be successful. One 2003 study are according to long-term success with Slim-Fast quite possible under the condition that the user holds strictly to the SlimFast rules.