Stephan Noller

Stephan Noller ( born January 6, 1970) is a German Internet entrepreneur and an expert in online advertising.

Life

Stephan Noller studied psychology at the University of Cologne and graduated with a degree on the topic of " Mental models and web navigation " with distinction. In publications and research, he dealt with the question of what conclusions can be drawn from the online behavior of users. After working at TNS Emnid, where he was responsible for the development of a method for measuring Internet Reaches for the industry association AGOF, which was awarded the 2006 Prize of the German market research, he developed in 2005/2006 at TNS, a targeting system online advertising on the basis of an automated profiling, which among other things at United Internet Media, the marketer of the portals gmx.de and web.de, under the name of TGP came into use.

Noller responsible for the development of this targeting system ( predictive behavioral targeting of nugg.ad ) and the continuous adaptation of the technology to the needs of the market. That said targeting system was the first targeting method on the market the Privacy Seal of the independent Regional Centre for Data in Kiel (ULD ), headed by Thilo Weichert, and funded by the European Commission EUR pinch seal. One of the main reasons for this award was reliably filters out and meet all the key data protection feature of the data economy, the introduction of an upstream anonymity service, the IP addresses. As Chairman of the Policy Committee IAB Europe he also represents the interests of European Internet Economy in Brussels. In the center of his activities there is the Privacy Policy and its challenges due to data-driven business models on the Internet.

"Against the backdrop of the current privacy debate, it is crucial to make clear the policy that the Internet economy in Europe using technologies such as behavioral targeting only under strict preservation of privacy requirements. Interests of users it has always in view. I am convinced that the industry here - with some exceptions - is better than your reputation. Through education and dialogue a foundation of trust both in politics and in the public needs to be created. The future of online marketing lies in intelligent auszusteuern advertising as it is possible in other media. This advantage must not squander recklessly the industry. "

As part of this activity was presented a self-regulatory model to the public on 16 April 2011 by a broad coalition of organizations, companies and technology providers of European online industry that addresses the gap in the implementation of the E-Privacy Directive of the European Commission and should lead to greater transparency and control in dealing with online Behavioral Advertising.

In addition to the industrial aspects, Noller also involved in the so-called post- privacy debate and is concerned with the question to what extent the classical model of data protection at all can still be applied to today's usage scenarios on the Internet.