Stone Island
Stone Iceland is an Italian men's fashion brand in the upper price segment with its own retail stores.
The label was founded in 1982 by Italian designer Massimo Osti ( born June 17, 1944 in Baricella, † 6 June 2005 in Bologna) as a second line for CP Company main collection founded. Osti, the company had C. P. Company SpA 1974 launched in Ravarino to life, to which finally the brand CP Company, Stone Iceland and Boneville (1995 set ) included. Stone Iceland became known as a pioneer in the field of special staining techniques and unique, unconventional surface treatment. The brand was one of the first example, which brought the stonewash effect in series production.
Company History
Stone Iceland
The name Stone Iceland, originally from Ostis woman Daniela as " isola di pietra " (Eng. ' Stone Island ') proposed to the freedom of the island and the Resilient stone symbolize. Osti was the inspiration for the naming of novels by Joseph Conrad. Osti had the second-line launched to provide innovative material developments for its high - simple Main Collection CP Company were to be progressive, to implement in a collection.
Innovations
New, part futuristic, product development Ostis the 1980s, had to be created for some of special industrial machinery and which often were associated with patents, were, for example, with a ( very thin ) rubber layer on one side related cotton (Stone Iceland Raso Ray Parka, 1983 ), wool (Stone Iceland Rubber wool Parka, 1986) or flat fiber (Stone Iceland Rubber Flax Jacket, 1987) to produce water-resistance, as well as a material that, according to a quartz - treatment by exposure to heat his color changed (Stone Iceland Ice Jacket 1985), shifted with steel threads material (Stone Iceland Pure Metal Shell Jacket, 1988) and the processing of glass particles in the upper ( Stone Iceland Reflective Jacket, 1989).
Ownership
1983 sold Osti C. P. Company, and thereby Stone Iceland, 50% of the GFT Group, an Italian textile and fashion manufacturers license. Carlo Rivetti, son of GFT owner was in 1989 as Managing Director of CP Company SpA ordered. GFT took over C. P. Company in 1991, this. When the C. P. Company SpA should be separated from the GFT Group in 1993, took over Carlo Rivetti and his sister Cristina and her company Rivetex the company. Osti retired in 1994 as a designer from his last collection was the Stone Iceland summer season 1995. By 2008 the British designer Paul Harvey took over the design of the Stone - Iceland - collections in the style Ostis. Since then, a design team under the direction of designer Gionata Malagodi that already between 1994 and 1998 ( initially together with Osti ), was responsible for the label cares about the collections. In early 2010 sold the label Rivetti C. P. Company to be able to fully concentrate on the brand Stone Iceland and its expansion, especially in Germany can.
Portfolio
Stone Iceland is a pure menswear brand offering, since 2006, a boys' collection (Stone Iceland Junior) at. Nevertheless, the brand also attracts female customers. The most important distinguishing feature of Stone Iceland is the detachable compass badge, a rectangular fabric label with compass motif, which is secured, for example in jumpers and jackets on the upper sleeve buttoned. Originally the badges were green edged, a design change was in the spring collection 2000, however, colored black in the frame. Some limited edition pieces to wear a white edged trademark. Stone Iceland also introduced in 2001, a denim - based second line for men under the name of Stone Iceland denims, which was, however, reinstated the collection autumn / winter 2009. This collection was settled priced slightly lower and had instead of the compass badges printed with the slogan Stone Iceland denims. In addition, since 2008, there is a technologically avant-garde Stone Iceland Shadow Project collaboration with the design team ACRONYM. Stone Iceland operates in Italy ( Milan, Rome, Verona, Riccione ), United Kingdom ( London: Since 2011, close to Piccadilly Circus, before and now closed: Soho and Covent Garden), France (Paris, since 2011 ), Germany ( Westerland / Sylt, since May 2012, Munich, since September 2013) China and Korea own or operated by partners boutiques and since 2008 its own online store in cooperation with the Italian internet retailer Yoox.
British football fans
Stone Iceland prevailed as a popular casual brand, particularly in Great Britain. From the mid- 1980s, supporters of the hooligan scene by means of designer clothes by Armani, Aquascutum, Burberry and especially Stone Iceland began to stand out from classical fans. Therefore, with the brand until today some association to British football hooligans, which also films such as The Football Factory (2004 ) Hooligans (2005) and The Firm (1988, remake 2009) in which Stone Iceland is prominently presented, has been strengthened. The company itself benefits from the football fans with high sales figures in the UK. On its own website Stone Iceland operational at times even a "Football blog ."