Streetteam

A street team is a group of fans of a music band, trying each band using marketing to make known.

Street teams competed in the mid 1990s for the first time in the U.S. and have been supplied by record companies of the bands or the bands directly with stickers, flyers, posters and CDs in order in a small area (a town, friends ... ) advertising making.

As payment for the work the street team members get concert tickets, CDs (sometimes long before the official release date ) and sometimes meeting with the band.

Today, street teams are seen as an equal marketing tool among many others (for example, print advertising), as it prevents direct appeal without friction losses, the target group.

• Advertising
• Music Industry