Streetwear

( Urban) Streetwear (English:, ( urban) street clothes ') is the name given to certain types of urban, often more " youthful " casual wear. The term is often used by the apparel and lifestyle industry as a marketing buzzword and immersed in the German language in different contexts sometimes used interchangeably, sometimes as distinct from various also of the English language borrowed words such as skate wear, sportswear, Club Wear, Street fashion, Urban Wear, Urban Clothing or street style. Due to the diverse uses a precise definition is difficult.

Streetwear as Skatewear

An early mention of the term streetwear is found in the brand name started in 1976, skateboarding apparel company Vision Street Wear. In the 1980s the term was first used in the U.S., to name the clothing within the skateboarding culture. One sometimes speaks here also of Skatewear (English: " Skateboarding Clothes ", something like: " what to wear while skateboarding " ), or more generally of sportswear. ( Engl: " Sportswear " ) play a central role here include printed t shirts or hooded sweater ( for example, the clothing company Stussy ), baseball caps and some sneakers or skate shoes, such as Vans or Airwalks. with the advent of skateboarding and the associated fashion in Germany, the term found its way into the German language.

Streetwear as Clubwear

With the proliferation of techno and club culture in Germany at the beginning of the 1990s the term streetwear was partially synonymous, but partly also in contrast to the term Clubwear ( engl: " Club Apparel ", something like: " what to wear at the club " ) is used. The dress codes of individual scenes within the club culture can vary greatly and there is a range of conventional leisure fashions over more elegant outfits to various retro looks and experimental, rather reminiscent of trim styles (the latter are not usually referred to as street wear ). The clothing industry uses the terms clubwear and streetwear in this context mostly to title youthful, casual brand clothing. Commercial Clubwear served Thus, this is usually relevant current fashion trends.

Streetwear as a street fashion

→ Main article: Street fashion

Occasionally, the term streetwear is also synonymous with street fashion (English: " Street Fashion ", mutatis mutandis: "Hip - hop fashion " ) was used. Here are various fashion styles that have established themselves in the hip- hop culture since the 1980s. Play a key role, among others, baggy pants, T -shirts in sizes, sportswear, or certain sneakers. Popular brands for street fashion, for example, Tommy Hilfiger or Cross Colours. In the course of the growing popularity of hip-hop, individual rappers and musicians brought out of the hip-hop clothing lines own environment on the market, such as the established music producer and rapper P. Diddy 1998 Sean John fashion brand.

Streetwear Fashion blogs

With the proliferation of Weblogs have as an independent sub-genre known as fashion blogs, mostly privately operated blogs about fashion, established. Some do not report on fashion collections, but on the individual street fashion. This seeks to identify trends by current photos posted by particularly unusual, stylish and fashionably dressed passers-by or fashion trends of certain product groups of the fashion industry are discussed. The as street wear or street style (English: "Street style " ) designated outfits may differ greatly here. Together they have only that they taken from everyday life, so to speak, were found "on the street ". In contrast to the clothing styles previously mentioned, rather are rooted in youth culture, where clothing is common for each age group. Photos of older pedestrians are not uncommon.