SuperGroup

The Super Group plc is a British fashion chain. It is listed on the London Stock Exchange and constituent of the FTSE 250 Index. The supergroup consists of three brands: Superdry, 77Breed ( skater clothing ) and SurfCo California ( Surfer clothing). The hallmark of the Superdry products is the combination of decorative used Japanese characters and the Americana or vintage look to both streetwear and preppy fashion.

History

The supergroup goes back to the brand " Cult Clothing", which was founded in 1985 by Julian Dunkerton.

The first business of the supergroup was opened under the name of Superdry极度 干燥(し なさい) in London's Covent Garden in 2004.

The Superdry brand is no advertising and has no endorsement contracts with celebrities, but they won by celebrities such as footballer David Beckham, the model Helena Christensen and actor Zac Efron to prominence because they often wear clothing from Superdry.

2006 marks 77Breed and SurfCo been added to the portfolio of the supergroup.

In 2008, Superdry expanded worldwide and opened stores in almost all major towns and cities of Western and Southern Europe, including Berlin and Munich, as well as numerous other in more than 20 countries on four continents.

In March 2010, the company went to the London Stock Exchange, which the founder Julian Dunkerton made ​​it one of the 1000 most British.

A profit warning of the supergroup in February 2012 caused the share price in a short time fall by 18% and forced the company to reconsider further expansion plans.

The British sports car manufacturer Morgan Motor presented in the summer of 2011, limited to 200 vehicles Superdry edition of his classic, the Three Wheeler.