Targeted Advertising

Targeted Advertising ( German targeted advertising ) is a form of Internet advertising, when it comes to commercials topics relevant to the content of landing pages aligned or represent specific target groups accordingly.

At Target Advertising is a form of advertising that is aimed at a specific target group and is placed so that the advertisements are exhibited exactly this group of users. Through contextual text ads scattering losses at the online advertising can be reduced. In addition, the relevance of advertising is increased because only potential prospects the advertisement is displayed. To select the target group, different methods are used. Often the content environment serves as orientation, who will be presented which advertising. This Content -Targeted Advertising ensures that the displayed banners and advertisements to the content of each web page that is being visited, is tuned. With Targeted Advertising is the target group focusing on sites that require registration of personal data, nor clarified. The advertisements from Google Adwords can be integrated in this way in Web pages.