The Blue Economy: Design Theory

The Blue Economy is a concept, starting from Gunter Pauli, which is to protect the ecosystems of the earth and at the same time create jobs.

Emergence of the concept

The trademarked name The Blue Economy aims at a further development of the basic ideas of the " Green Economy ", where " blue " refers viewed on the color of the sky, the ocean and the planet from space. Was first used the term in the post by Gunter Pauli 2010 book The Blue Economy - 10 years, 100 innovations, 100 million jobs. In it, he summarizes his 16 years of research within the Zero Emissions Research and Initiatives, in particular on the basis of Nature's 100 Best project that had Zeri carried out jointly with Janine Benyus and the Biomimicry Institute. It presents 100 innovations for the subject areas of water, energy, construction and food. Assuming represents Pauli introduced the concept in the books of new growth and Zen and the Art of Blue detail.

Background

Gunter Pauli Zeri Foundation founded in 1994 to develop business models that provide a positive return in terms of the three- pillar model of sustainability, that are both ecologically and socially and monetarily attractive. Inspired by the Integrated Farming approach in Asia many pilot projects have been started. Some of them were presented at the Expo 2000 in Hanover to a wide audience within the Zeri Pavilion.

Principle

The principles are based primarily on the functional laws of natural ecosystems. They form the basis for the Blue Economy concept, which sees emissions and waste as misdirected resources. Locally available, renewable resources should be used on innovation and entrepreneurship as effectively as possible. Here, the waste of one product automatically provides the raw material for a new product.