The Cluetrain Manifesto

The Cluetrain Manifesto (English cluetrain manifesto ) is the title of a collection of 95 theses on the relationship between companies and their customers in the age of the Internet and the New Economy, 1999 ( for weddings of the dotcom boom ) of the Americans Rick Levine, Christopher Locke, Doc Searls and David Weinberger published and numerous well-known experts (about Eric S. Raymond ) was signed. Later, a book was published under this title.

In the form of reference to the 95 theses of the reformer Martin Luther.

Statement

" we are not a target group or end-user or consumer, we are human -. ., and our influence is beyond your access can handle it. "

Under this heading is in 95 Theses a pragmatic view of people and markets including the new communication channels such as of the Internet and mobile communications formulated. It describes what growing influence of the new technologies will have on communication and how it shrinks the power of conventional marketing. The manifesto outlines the end of the one-sided communication. The markets of the future based on the relationships between people and the relations of the business to the people or the markets.