The Daily (News Corporation)

The Daily was one of Rupert Murdoch (News Corporation), published online daily. She appeared without the production of a paper edition electronically on the iPad and was sold as paid content. She was thus the first online newspaper, which was developed specifically for the iPad and come exclusively via tablet computers in circulation. Since the second quarter of 2011, The Daily was available for tablets running the Android operating system.

In the project, which employed about 120 journalists, $ 30 million was invested before the first appearance date. The first issue was supposed to appear on January 19, 2011. Mid-January 2011 it was announced that the release date delayed due to a missing subscription function in Apple's App Store a few weeks. This subscription worked like a push service. Rupert Murdoch turned 2 February 2011 together with Apple Vice President Eddy Cue in New York The Daily ago. For a single issue of the online newspaper, the publisher calculated 14 U.S. cents. A subscription cost either 99 cents per week or $ 39.99 for a year. After payment, the user is authorized to distribute any articles for free by email, Facebook or Twitter more. Created shortly after the appearance of the tablet edition a blogger on the Web an index page that collected these links to web content and archived.

According to Murdoch, the operation of The Daily cost about U.S. $ 500,000 per week. It was an alignment of the medium " between tabloid and quality journalism " intends, however, neither foreign branches still an office in Washington were provided. Leader of the project was the most in the tabloid New York Post, Jesse Angelo employed.

The publication has been discontinued on December 15, 2012. This was due to the lack of profitability, which was caused by a combination of too few advertisers and subscribers.