Transmedia storytelling

The concept of transmedia storytelling referred to in the media studies a strategy to tell a specific content across multiple media time. In the imprinted by Henry Jenkins term is a narrative phenomenon of media convergence.

General

For a transmedia project narrated example, on the basis of a book, a film is first produced, which arouses the interest of consumers. Particularly interested fans then use concomitantly produced comics, video games, TV series, etc. and replace on fan sites on the internet about any content. The aim of this strategy is to create a unique complex of narrative structures and thereby make the reception a special experience, as Henry Jenkins explains on his website:

Ideally, such a large narrative construct is created that a single medium for comprehensive reception would not be enough of a content. The story is therefore divided " fragmentary " on multiple media. The narrative must be adapted to systemic peculiarities of the different media.

Economic backgrounds

The transmedia narrative strategy often makes synergistic effects of the modern market economy advantage. Large companies aim to establish their products on as many markets as possible. Through mergers, it is possible that the marketing of a product at very different markets succeed and thereby is profitable for a single large media companies. The transmedia storytelling lets consumers according to their interests focus on his " favorite medium " to enter the complex and then work your way also other less -used media. It is also possible that consumers of the " old" media such as book, film and television from interest in history to newer media such as Internet and computer games dare. For media companies there is the opportunity to put across multiple markets with one and the same content profits.

Examples of the convergence of TV and Internet

In most cases, transmedia narratives do not rank a clearly structured story structure with a single character. Complex plot and characters of constellations, as they can be found for example in the American television series LOST, offer a much greater potential for expansion. The recipient is demanded to dive into the story, and to find answers to inconsistencies in other media a high degree of initiative. So often the Internet is used both as a platform of exchange between fans. Here occurs an effect which is characterized by the coined by Pierre Lévy term Collective Intelligence. The enthusiastic fans produce through their individual contributions and comments a large stock of knowledge about the corresponding program. On the other hand, offer production companies Internet pages on which the series characters are presented - eg dasbloghaus.tv in the German series. The side Dawson 's Desktop, to complement the series Dawson 's Creek, this is one of the leading web-based series represents the figures are characterized here again in more depth, obtain a history and a larger social environment than in the series. There are even ways to interact with the characters in a personal contact from the fictional characters are represented by members of the production team.

Transmedia Manifest

The Transmedia Manifest arose during the Frankfurt Book Fair in 2011. As part of the event "Story Drive", which dealt with the merger of industries, " book", "Movie " and " Game", a team of transmedia experts from different was compiled areas and entrusted with the task of designing a story of the future that will be told transmedial ( " the Holger complex" ). The experience gathered in the course of this collaboration were detained manifest in the Transmedia and proclaimed later at the Frankfurt Book Fair.