Uncle Ben's (rice)

Uncle Ben's is a former food producer and now a brand of Mars Germany GmbH, based in Verden ( Aller). Originally, Uncle Ben's, specializing in rice. Today, under the brand also sauces and ready meals are sold in ready meals with rice it is the market leader.

History

The businessman Gordon Harwell developed in 1943 with the parboiling a method to pretreat rice so that vitamins and minerals accumulate in the rice kernel and is so nutritionally valuable than untreated husked white rice. At the same time by parboiling the tendency of the cooked rice is reduced to stick.

In the same year, this process has been in Houston for Converted Rice Inc., the predecessor of Uncle Ben's Inc., used for the first time. In the early years, the company took over exclusively to supply the army. In the late forties, the first director of Converted Rice Inc., Gordon Harwell, and Forrest E. Mars, founder of the Mars GmbH decided to offer the rice all American consumers. You used for the name Uncle Ben's, the Harwell used since the 30s. 1952, six years after launch, the brand is leading the world market. As a marketing characters schwarzhäutiger head is selected. The photograph adorns the brand to this day.

Products

Originally, Uncle Ben's, specializing in rice. In the 1980s, the rice was packed in cooking bag. Since the 1990s, also sauces offered. Since 2001, the so-called "express rice ", which can be cooked within two minutes in the microwave. For several years now, Uncle Ben's also ready meals.