Under Armour

Under Armour is an American sporting goods company headquartered in Baltimore. (, Ice hockey, lacrosse, etc. American football) Originally developed as a pure brand of martial arts clothing and thermal sports underwear under jerseys in sports such as baseball or basketball, and for Shoulderpads, there are of Under Armour now also normal T -shirts, pants, shoes or caps. Under Armour led the market with the development körperanliegender and temperature- regulating clothing, which quickly imitated Nike Dri -FIT Pro and Reebok NFL Equipment Series. In June 2006, Under Armour launched an advertising campaign in the United States for studded shoes with the slogan " click-clack ". Many soldiers who are stationed currently in Iraq and Afghanistan, use Under Armour Underwear to regulate their body temperature in hot climate. In parts of the U.S. Army and other NATO forces such laundry was now prohibited as the polyester can cause skin burns if the flame or intense heat. 2008 Under Armour beamed from his first Super Bowl commercial in which the company presented its developed in May 2008 sports shoe.

Retail

In the late summer of 2007, Under Armour opened its first retail location in the Westfield Annapolis Mall in Annapolis, Maryland. In May 2008, Under Armour opened a nearly 600 m² shop in Westfield Fox Valley in Aurora (Illinois ). The stores are designed so that they have the appearance of interiors of a sports stadium with proper facade, tunnel entrance and a ramp that goes up to the store. Under Armour had plans to open other stores in 2008.

Sponsoring

Professional sports

Under Armour was from the season 2008 / 09-2011 official supplier of Hannover 96

Under Armour is also supplier of the football teams from Southern Illinois University, University of Maryland, Auburn University, the University of South Carolina, University of South Florida, Texas Tech University, University of Hawaii, the University of North Texas and the University of Utah.

Since autumn 2008, Under Armour is the only sponsor for all sports at the University of Maryland, College Park. The company is further official since the 2009/10 season baselayer outfitter of Borussia Dortmund. In the season 2010/11, the Mexican professional soccer league Apertura Under Armour has also taken over the equipment Deportivo Club Toluca and Estudiantes Tecos, they are also since the season 2012/ 13 outfitter of Tottenham Hotspur.

Curiosities

In collaboration with national player Mike Hanke, who was then at Hanover under contract, Under Armour has developed a soccer shoe. Mike Hanke commented: " Since I met nothing with the boots half a year, I gave up the fee and returned to adidas. With the shoes, I met right in the first game and never change now the brand. "