Vogues of 1938

• Warner Baxter: George Curson
• Joan Bennett: Wendy Van burdock ring
• Helen Vinson: Mary Curson
• Mischa Auer: Prince Muratov
• Alan Mowbray: Henry Morgan

For you, Madame ... ( original title Vogues of 1938, Walter Wanger 's Vogues of 1938) is an American musical film directed by Irving Cummings from the year 1938.

Action

George Curson is owner of one of New York's hottest fashion houses, until the day on which he denied Wendy Van burdock ring the desire to postpone the delivery of her wedding dress. Wendy wants the stinking rich but boring Henry Morgan but not married and trying to get out of the marriage. When her wish is not fulfilled, it still leaves Morgan. Curson thinks nothing of it, he has other worries: Cursons wife, the former actress Mary, is pushing for the catwalk. His star designer Sophie Miller has an assistant named Betty, who is married to the would-be designer Prince Muratov. This even tried to establish himself as fashion designers foot. This is Morgan just right, who wants revenge that has left him his future wife. So he builds a fashion house for Muratov. This in turn makes Betty steal the latest design from Sophie.

Muratov is now trying a long-standing customer of Curson named Mrs. George Curtis Lemke to persuade her to wear "his" creations at a show. While it succeeds Wendy, who has now fallen in love with Curson and as a model for him is working to sabotage the appearance and win the fashion contest, but Cursons problems only begin: Brockton, a family friend tried to advance Mary's career. His first show, " The Vogues of 1938 " with Mary as a model is a flop, there is still Mary on the Curson continue to put money into the show. Finally, but no success begins and Curson is broke.

Morgan wants to buy up the building of Curson. It is possible, however, Curson to regain his creations back. He also gets delivered the sets of Brocktons gefloppter show. To save his belongings, he organized so that their own fashion show in his building. All attempts of Morgan to stop the show to fail and even the now fired by Morgan Muratov helping his former rival. The show is a huge success and Curson can continue his career. Mary comes back towards the end of the show from Reno, where she has performed a flash divorce. This makes Curson but nothing of which he became engaged shortly thereafter with Wendy.

Background

For you, Madame ... is an early Technicolorfilm. Walter Wanger, producer of the film wanted to make a film like 1934, because he had taken at this time Frances Langford under contract. As one of the first who had left turn a color film with fight in the mountains, he waited, however, that the procedure was refined. In fact, then scenes were filmed with Langford which it does not make it into the final film.

The musical combines elements of love film with the film comedy. As a star of the Oscar winner Warner Baxter, Joan Bennett, Helen Vonson, Mischa Auer, Alan Mowbray, Jerome Cowan, Alma Kruger and Marjorie Gateson could be won. For Joan Bennett the appearance marked another career milestone, because at the set, she met Walter Wanger who soon became her mentor and then became her husband. On the catwalk different models of that time were presented, including the indoor advertising for the cigarette brand Lucky Strike and Chesterfield, for the soap Lux and Pepsodent toothpaste for.

The film received two Oscar nominations, one for Best Production Design and once for Best Song. He was nominated the song That Old Feeling by Shep Fields.

Criticism

The magazine Variety praised the script of the musical, the recall of more than a libretto to a musical. In addition, the script would reveal many secrets of the fashion industry. Special mention was the performances of well-known models. From the technical side, the use of Technicolor was referred to as best-ever application of the method.