Web-to-print

Under Remote Publishing, also known as web-to- print or online pressure, refers to the creation or customization of print templates for example, business cards, stationery or promotional materials via the Internet.

For this, the user is using online editors to create your own templates in the Internet browser. Here, the user is able to actively intervene on a selection of designed templates in the artwork creation process. It ranges in the template creation marked for later editing through web access or prefabricated elements - controlled by a set of rules - dynamically merge image and data components according to user interaction to a new master.

Depending on the system the user a preview gets directly on his changes, usually a JPG image, and can have his customized artwork as PDF-X print file create the server and / or transmit them directly to the print finishing. Some systems also allow the upload your own image and other data, for example to enable personalized mailings.

By querying the necessary technical printing parameters during the creation of the artwork and the associated online calculation of the prospective customer immediately receives its offer price. This is made possible through standardization of individual products. Standard technical means for this are server-based PDF applications, but also layout programs and graphics programs such as Adobe FrameMaker, InDesign and QuarkXPress ( DDS) that can be controlled remotely via http call within a server application.

Especially in the environment of database publishing and variable data publishing applications, this mode of production is becoming more and more important.

Some application reports on the use of Adobe InDesign Server and Quark Dynamic Document Server can be found under the brand management concept.

Variants

A general distinction is whether it is at a remote publishing and web-to -print application is a business-to -business ( B2B) or Business-to -Consumer ( B2C) software. The so each integrated functions differ depending mainly by the requirements of each customer. While it is important in a B2B system to be considered by regulations, a solid corporate design, it is necessary first of all to let in the B2C system to the end user the greatest possible freedom so that he can customize his personal print medium.

Software Manufacturer

Depending on the provider, a remote publishing application specialized according to the end-user environment ( B2B/B2C ). In some cases, both environments can be combined in one software. Many manufacturers of Offset-/Digitaldruckmaschinen often work together through partnerships with software vendors of web-to -print applications.

Benefits

  • Comparability of offers
  • Instant price transparency
  • Cheaper prices than traditional offerings
  • Quick turnaround
  • Cost-effective processing
  • Easy operation, even without knowledge of pressure
  • Optimization / automation of production workflows
  • Cost reduction of process costs ( prepress )
  • Simple and integrated order processing
  • Integrated automatic billing
  • Integrated automatic shipping
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