Where's the beef?

Where's the beef? - " Where's the beef " is an American idiom and has its origin in a commercial for fast food chain Wendy's.

The commercial ran for the first time on 10 January 1984 at the American commercial television. Three older ladies at a table and inspect an oversized hamburger. While two of the ladies whose size, praise the buns etc., falls on the viewer that no flesh is in the hamburger. The third of the older ladies, played by Clara Peller, then also asks incessantly: " Where's the beef ". Clara Peller was made famous by this spot.

The statement was quickly used in the 1980s in everyday life to be quite promising to question at first glance looking. Especially in the phase of the 1984 U.S. presidential election campaign, he also found in American politics using what the spell finally made even more popular.

Outside the U.S. gained the award in early summer 2008 some notoriety when anwandte him the presidential candidate of the Democratic Party Hillary Clinton to denounce in the intra-party primary battle, the speeches of their rival Barack Obama as lacking in concrete statements.