White Day

As a White Day (Japaneseホワイトデー, Howaito dE, dt " White Day " ) is called in Japan on the 14th of March each year. He has been started in 1977 as thanks Estag by a pastry chef in life, where the men also can thank with gifts for the gifts they have received for Valentine's Day. This is usually done in the form of chocolate, confectionery or other small presents. It can be assumed that usually such a day would not be enforced nationwide, but this idea of various confectionery manufacturers is picked up and been massive support over the years, so that he was regularly publicly observed. Meanwhile, this holiday is firmly rooted in the public consciousness. Gained its name from the White Day by the fact that the targeted companies focused as gifts especially on white confectionery ( White chocolate, marshmallows ).

One can distinguish two types of chocolate. In Hommei chocolate (本命 チョコ, hommei choko, dt " chocolate for the favorite " ) is a gift to someone in the classic Valentine sense, his spouse, friend, lover. The Giri chocolate (義理 チョコ, giri choko, dt " obligation chocolate " ) on the other hand you away from a social obligation out to classmates, co-workers and colleagues. These two forms differ mainly in the effort and the number of gifts.