White label

The terms White Label (English " white label " ) and White Product designate products that are offered without a label or with different labels.

Manufacturing

White- label products are products of a manufacturer that can not be sold under its own brand, but as (apparent ) product of another manufacturer or dealer under a different brand.

The production of white-label products can be useful for manufacturers who want neither to build its own sales yet to be dependent on a single sales service.

Some manufacturers sell only a portion of its products under its own brand names, but another part as a white label (or second mark). This is done to simultaneously their own brand product sold for much, and the production - thanks to higher demand for the cheaper white label version - to be able to fully utilize. Because of the different names and different distribution channels (eg shop / discounters) is speculated that the customer groups are so different that the equality of the products is not perceived.

It is often possible to purchase certain products, both under the manufacturer's brand as well as under a no-name brand ( a "house brand " or " trademark" ), which is often significantly lower prices means without this involving any loss of quality.

CD and DVD media are a typical example of a white-label product; Blanks of different manufacturers ( the actual manufacturer of the code can be read by software ) sold by various retail chains under their own trademark name.

While the quality of white label products, the quality of other products therefore need not necessarily inferior, loss of service are necessary, feasible, over its design is not the manufacturer, but it is often the distinctive " namesake " or distributor decides. Examples of this are the available product versions of hardware components, with retail packaging, description and accessories ( retail version ) or as a "naked" product ( bulk version ) are sold. Also no support from the software, but only by the hardware manufacturer is offered frequently in software in the OEM version.

Importance in the music industry

In the music industry, for example, records will be provided with a white label, which is mainly non- authorized publications such as bootlegs, pure test pressings or publications in extremely small print runs.

As White Labels refer mainly DJs promo records and CDs on which no label name has been noted. This can be useful if a label wants to release a new album, but is unsure whether she arrives with the public. That's why sometimes new releases are merely brought them without specifying the underlying labels under the DJs. If it appears that the publication of a flop, the label has suffered no damage to their image. In case of success, the plate is subsequently together with artist and label names on the market.

Importance of the Internet

On the Internet, the term white label stands for a product or a service, in which a provider of a web site can embed a product or service of a partner site in the layout of its own homepage. Visitors to the site take the white label as its own product page true. For generated on the white label transactions, the user receives from the manufacturer usually a commission. The required technical support is completely done on this by the provider. An important component of white labels on the internet is the provided functionality and not the content presented.

• Marketing
• Music Industry
• Internet