Window dresser

A Visual Merchandiser is the expert on the resulting decoration of a shop, venue etc. His work refers not only to the design / decoration of shop windows, but covers the entire field of publicly accessible areas.

Job Title

Since 1 August 2004, the professional title for display designers in Germany is no longer common, but nevertheless continue to be offered. After the restructuring of the teaching profession of visual marketing practices now from the job. The term Visual Merchandiser was introduced in 1978, was called before the profession Schaufenstergestalter, colloquially decorator. The training lasts three years, at the end of the GCSE by half a year in high school for one year, be shortened on request. A visual marketing meets color selections, decorated and leads advertising campaigns. This profession has become increasingly popular over the years.

DDR designation

In the GDR was the Occupation use advertisers, which was in the two specifications of advertising material (including a poster artist ) and advertising designers subdivided. The lesson lasted two years and was completed in each alternating weekly in a training workshop ( practice) and in a vocational school (Theory). Since reunification, the term used by advertisers, the usual designation in the Federal Republic of Visual Merchandiser has been replaced.

Austria

Due to the Vocational Training Act amendment 1997 ( Federal Law Gazette I No. 67/ 1997) the teaching profession upholsterer and decorator has been set up with a three-year apprenticeship in Austria. The training is in accordance with the German - Austrian vocational training agreements and to the related official exchange of notes in a legally binding way equated with the German Training for Interior and vice versa.