Wonderbra

Wonderbra is a brand name for a so-called push-up bra (English: brassiere or bra short ). The special feature of this type BH are solid, often reinforced with wire clips baskets, which have both wide outs as well as crescent shaped padding on the opposite sides. The chest strap and the carriers are designed so that the cups fit snugly and not slip. Thus, the visible part of the breasts is raised and pushed inward, creating the impression of a lush necklines arises from the so-called advertising " Wonderbra Effect".

The size of the pad relative to the basket determines the strength of the effect: In the U.S., for example Wonderbras are accordingly divided into three categories and advertised with the slogan " The Three Degrees of Wonder ". However, push-up padding in the U.S. advertising teasingly called "cookies" which restrict the wearing comfort. That's why they are also partially replaced by removable cushions, without which a Wonderbra looks less spectacular, but it is more comfortable to wear.

The advertising strategy for Wonderbras relies on the sensation that produces a seductive neckline. Potential buyers is suggested by being the center of attention and to attract the attention of desirable men, while other women can only watch enviously.

History

His first appearance is usually dated May 1994. The original model of the Wonderbra, however, exists since 1961 and was created by designer Louise Poirier for the Canadian lingerie company Canadian lady. For many years, had the lingerie brand Gossard the license for this Wonderbra. The big hype, however, was not triggered until 1994, when the American conglomerate Sara Lee acquired this license, the model brought out again and " Wonderbra " established as a brand name. Large-scale promotions with the initially unknown model Eva Herzigová Wonderbra made ​​the brand known as a synonym for a special shaping bra. Eva Herzigová was even world famous as "Miss Wonderbra ", and the word Wonderbra found its way into English dictionaries. Other American manufacturers followed the great success because soon after, with similarly suggestive product names such as Miracle Bra from Victoria 's Secret, It Must Be Magic Bra by Vanity Fair Maiden Forms or rendezvous.

The great success of the Wonderbra was based primarily on the emergence of another woman image: While primarily in the 1960s and 1970s rather small breasts were in vogue and an androgynous image of women was regarded as the ideal of beauty, were allowed in the 1990 curves again. As typical representatives of this new type of woman were supermodels like Cindy Crawford and Claudia Schiffer.

Trivia

In Rammstein song America the Wonderbra is known as a " typical product of American culture."