World Travel Monitor

The World Travel Monitor ( WTM ) ( in Europe European Travel Monitor ( ETM) (European Travel Monitor ) ) is a worldwide tourist information system for travel behavior of the respective population.

Origin / destination

The European Travel Monitor rises continuously since 1988, the most important data for travel behavior in all European countries. Since 1995 he has been expanded in all major overseas markets (U.S., Canada, Australia, Argentina, Brazil, United Arab Emirates, Saudi Arabia, Japan, China, India etc.) own surveys or cooperation to the World Travel Monitor. Today ( 2013) are detected approximately 90 % of international tourist flows by the World Travel Monitor. Designed and conducted an investigation of IPK International, with the aim of all trips abroad with at least one overnight stay, to detect regardless of travel occasion. In addition to the holidays and the business trips and all other private trips (eg relatives and friends visits ) are collected.

Was triggered the creation of the information system - initially for Germany ( German Travel Monitor ) and Europe - by the fact that up to this point has not been possible to decision-makers in tourism, itself based on the information available to them an overview of the European and non-European market to give ( left in the form of a data base on the basis of, for example, the volume and structure of foreign travel by Germans, Americans, British, Russians, Chinese, etc. compare themselves directly ). Although prior to the introduction of the World Travel Monitor / European Travel Monitor existed various surveys and official statistics, but the results were hardly comparable, since both the sample and the survey methods in the individual countries were too different.

At the World Travel Monitor / European Travel Monitor is a participation study. Our main clients include national and regional tourist offices, Tourismus-/Wirtschafts-Ministerien, tour operators, international hotel chains, advertising agencies, consulting firms, etc.

Method

At the World Travel Monitor / European Travel Monitor is a population- representative survey, ie the composition of the sample corresponds to the composition of the population over 15 years in the respective countries. The persons to be interviewed by telephone, in person or online with computer assistance (so-called CATI or CAPI method questioned ). The number of interviews varies depending on the importance and size of the home market ( from 2,000 interviews per year in smaller markets up to 24,000 interviews per year in major markets ). Overall, the World Travel Monitor approximately 500,000 interviews are conducted annually in the frame.

This high number of cases results in a better quality and stronger depth statistical analysis of the data obtained. In addition, it allows the evaluation of a much finer market segmentation, so that even on smaller segments reliable statements can be made.

In a standardized questionnaire, the basic questions remained unchanged since 1988, all major features of a trip will be charged. The questionnaire of the World Travel Monitor / European Travel Monitor takes into account both the determination of the travel volume ( number of rotations made trips abroad ) as well as the travel characteristics. Apart from the number of trips, travel following features are queried:

  • Number of outbound trips / market volume
  • Travel countries (worldwide)
  • Travel regions / cities
  • Reason for the trip ( business trip, vacation travel, and other trips (VFR, pilgrimages, language courses, etc.) )
  • Type of trip ( sun and beach, round trip, city break, travel to the mountains, cruise, winter sports, wellness / health, etc. )
  • Travel Motives / activities ( relaxing, sightseeing, country and get to know people, good food and drink, etc.)
  • Repeat visits to a destination
  • Business (MICE - Meeting, Incentive, Convention, Exhibition and traditional business )
  • Duration
  • Choice of transport
  • Choice of accommodation (5 *, 4 *, 3 *, 2/ 1 * hotel, accommodation ( apartments, camping, etc. ) )
  • Booking behavior ( where, when and what was posted? )
  • Use of the Internet (information search and booking)
  • Travel information sources
  • Travelling with children
  • Season
  • Expenditure
  • Target group (gender, age, education, income, children, household size )
  • Region of origin
  • Travel frequency
  • Travel intensity
Computer-assisted telephone interviewing Computer-assisted personal interviewing
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