Young & Rubicam
Young & Rubicam Inc. is an international advertising agency headquartered in New York City, United States. Y & R Worldwide has 164 offices in 81 countries and in Europe 52 offices in 32 countries. The agency is part of WPP Group.
History
The advertising agency founded in Philadelphia by John Orr Young and Raymond Rubicam began in 1923 with the design and distribution of leaflets, event posters and throwing leaflets. The breakthrough was made in the 1920s with the first order of American food company General Foods.
During the 1960s Young & Rubicam began with the production of the first TV commercials in color and soon merged with other agencies to number 1 and for multinational companies in the advertising landscape. Young & Rubicam was primarily as a strategic concept agency.
For full-service offer also includes the so-called " Young & Rubicam Brands" of belonging to the network sister agencies. These include VML, Inc., Wunderman, Burson- Marsteller, Landor Associates, Sudler & Hennessey, The Bravo Group, Cohn & Wolfe and Robinson Lerer & Montgomery.
Customers
The Agency manages inter alia on the following customers:
Accenture, ADAC, Alfa Romeo, All Nippon Airways ( ANA), Bacardi, Barilla, Campbell Soup Company ( Erasco ), Colgate -Palmolive, Danone, Danone Waters, Ebay, Euryza, Hertz Car Rental, Hessischer Rundfunk, Hitachi, Kamps, Philip Morris International, Pioneer Investments, Singapore Tourism Board, United Nations, Universal Pictures International.
For others, sometimes former customers, the following well-known advertising classics were texted:
- Actimel: Actimel activiert defenses
- ARD / ZDF, ARD and ZDF When you sit in the front row
- Camel: I'll go for miles for a Camel
- Eckes Edelkirsch: Only kisses taste better
- Erasco: The good thing is the good in it
- Ford: Ford The do what
- Fruchtzwerge: As valuable as a small steak
- Milka Milka. The tenderest temptation since chocolate