1% rule (Internet culture)


The one-percent rule was formulated early and refers to participation in the internet at all, so even before the Web 2.0. The earliest description of inequality in participation in online communities dating back to the 1990s. The IT consultant Jakob Nielsen had inequality according to statements made by Will Hill adopted the concept of participation. He was describing the heterogeneity of participation in the Web, it is less like a community and more like a " huge impersonal city " imagined. Nielsen took up the concept again in 2006 for the description of Web 2.0 when he was in the form in which it is known today, coined 90- 9-1 - rule: " Most users do not participate very much. Most of them lurking around in the background. In contrast, comes a disproportionately large amount of content and other activity of a tiny minority of all users. "


Also, media theorists have taken up the one-percent rule, mostly critical. Nicholas Carr cited 2006 statistics to the effect that the platform Digg 55% of all posts of the hundred most active users origin, whereas the ten most active among them even 30 % of the stories contributed that are placed on the home page. Geert Lovink introduced in 2008 laid succinctly, one reason for this disparity in participation is not known.

Empirical Findings

In recent times, there is conflicting empirical findings on the validity of the one-percent rule.

Two years later, in 2013, the study design was changed. The investigation is now focused on the use of social networks and came to the conclusion that disclosures of all Internet users in Germany 43 percent, " posting messages on profiles / Send personal messages / chat" to deal daily with the. 76 percent stated that they do this at least weekly, 84 percent at least once a month. Only 11 percent are doing so " rare " and only 5 percent never.

Even the BBC in 2012 had a higher proportion of active online users determined under the British and came long run to the conclusion that the one-percent rule in any case no longer applies today. The proportion of those who actively participate in online lies " significantly higher than ten percent." 77 percent of all online users in the UK is today " in one way or another active " on the web by sharing photos or in part would participate in discussions. Only a hard core of about a quarter remain completely passive. The study also represents the first time on a thesis on the basis of inactivity. You have nothing to do with the technical expertise of those; 11 percent of the liabilities are particularly open to as so-called early adopters to the technological innovations and deprive them early and swiftly. Participation or non-participation in online communities is a conscious decision of those affected in each case. Therefore, the study speaks instead of a Participation inequality in the sense of a Nielsen Participation choice. The study distinguishes between four groups of users, the online intensive ( 17 %), " loose" (easy, 60%) or passive ( 23%) were not. Among the " loose" occurring users 44 % would for initiative, while 16 % responded only.