6-3-5 Brainwriting

Method 635 is under the creative techniques a brain writing technique, which promotes a problem-solving method for generating new and unusual ideas in a group of people. It was developed in 1968 by the marketing and corporate consultant Bernd Rohrbach.

Overview

If Method 635 participants will receive a six each the same large sheet of paper. This is divided in three columns and six rows in 18 boxes. Each participant is asked in the first row three ideas ( each column a ) to formulate. Each sheet is after a reasonable time - depending on the difficulty of the problem about three to five minutes - all at the same time, passed clockwise. The next one is to attempt to address the above-mentioned ideas to supplement and develop.

The name of the method resulted from the optimum six group members who produce three initial ideas and then five times three first or derived ideas evolve ( six participants, three ideas, five times more rich ). Often, the " 5 " in the title of the method associated with the maximum of 5 minutes, the processing, but is not be read as in the original article by the author.

With this method arise within 30 minutes maximum 108 Ideas: 6 participants × 3 × 6 line ideas.

In addition, the rules of Brainwriting apply.

Benefits

• A direct feedback
• Many of the ideas in a relatively short time
• Ideas are not discussed to death

Disadvantages

• Difficult handling
• The rigid drain mechanism may interfere with the creativity
• Redundancies, in the worst case only three ideas

Application

• For problem types of low to medium complexity
• As a follow- on brainstorming for the systematic deepening of the basic ideas
• Suitable to explore the potential of a new raw material, a new process, etc.