A picture is worth a thousand words

"A picture says a thousand words " is a proverb, and a metaphor for the multi- value images over exclusive text. It refers to the fact that complicated issues often can be explained very simply with a picture or a representation of an image and usually a stronger impression on the viewer exercises as a comprehensive text.

Origin

Supposedly these are the words of PJ Reuter, founder of the original German news agency Reuters. This write-up is, however, not been established.

The first printed proof can be found in the English -speaking world. On December 8, 1921 Fred R. Barnard published in a professional journal of the advertising industry, Printers' Ink, a display with the slogan " One Look is Worth A Thousand Words". The advertisement promoted the use of images in advertising printing on trams. On March 10, 1927 a second display appeared with the phrase " One Picture is Worth Ten Thousand Words". There, it is claimed that it was a Chinese proverb. The book The Home Book of Proverbs, Maxims, and Familiar Phrases quotes the author Barnard, who said he had the slogan, " dubbed as the Chinese proverb, so that people take it seriously."

Importance

More information about the importance of metaphor can be found in Articles visualization, illustration, information graphics, advertising, journalistic presentation form, sparkline.

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