About You Now

October 1, 2007

About You Now ( German: Now about you ) is a pop song by the British girl group Sugababes. It was released as the lead single from her fifth studio album Change on 12 October 2007 in Germany. An acoustic version of the song can be found on the following album Catfights & Spotlights.

In January 2008, the single for a BRIT Award for Best British Single was nominated.

Formation

The song was written by the American producer and songwriter Lukasz Gottwald, in collaboration with the British singer Cathy Dennis and produced by Gottwald.

The song is about a girl who becomes clear what it thinks of a boy and " now concerning himself" ( " About You Now " ) thinks.

Excerpt

Original

" Can we bring yesterday back around? 'Cause I know how I feel about you now. I was dumb, I was wrong, I let you down. But I know how I feel about you now. "

Translation

"Can we bring back the day yesterday? Because I know now what I feel for you. I was dumb, I was wrong, I let you down. But I know now what I feel for you. "

Success

About You Now is still the most successful single from the Sugababes. It reached # 1 on the charts in Estonia, Hungary, Slovenia and the UK and the Top 10 in Germany, Austria, Ireland, Norway, Poland and Spain.

The Sugababes reached exclusively by Downloads # 1 on the UK Top 40 in Germany # 4 on the singles chart. The single was the UK four weeks at No. 1 and was able to surpass Push the Button ( 3 weeks). The Sugababes were simultaneously in the single, album and download charts at # 1 and are so far the only female artist who managed this twice ( previously with Push the Button and the album Taller in More Ways ).

About You Now is the sixth number -one hit of the Sugababes in their home country. The single has sold in the UK alone nearly 500,000 times. In July 2008, the single debuted at number 34 again the single charts in the UK, since it was used in the British soap opera Hollyoaks.

Music Video

The music video to About You Now was directed by Marcus Adams on August 24, 2007, and plays in London at the Festival Hall in Waterloo. It shows the girls at the Hall as they sing and dance. In addition, we see a man with Parkour moves through a city and a girl looking. At the end of the video, he finds his beloved finally in the evening on a bridge on the babes are seen.

The video is dedicated to the director Tim Royes, who had already filmed the music video for Red Dress and Easy, but died shortly afterwards in a car accident.

Criticism

"Nice chorus, a harmless chorus, a pop production in the high end definition, but not more. You have the three, but their credit, they ask repeatedly songs on the legs, do not get bogged down in pure R & B clichés. "

"Even if the Sugababes [ ... ] a failed relationship nachheulen, that's because casual, danceable and cheerful. "