The Acer Inc (宏 碁Chinese, Pinyin Hongqi ) is a Taiwanese computer company headquartered in Taipei. It was founded in 1976 by Stan Shih under the name Multitech, and in 1987 received its current name ( after the Latin word for violent / hot / hard / sharp ). Acer is next to computers - notebooks, tablets, desktops, servers - also monitors, LCD TVs, media center and projectors ago. Target groups of the products are small and medium-sized enterprises ( SME or SOHO ) and residential customers.
Acer is with 7894 employees (05 / 2013) in over 100 countries in the areas of sales, marketing and services active. Are distributed only through trading partners (so-called " indirect channel model "). This Acer's German and European distribution model was introduced in the recent years worldwide.
Business and market position
One of the focal points of its business was originally the OEM production for manufacturers such as IBM. For Acer 1998, the third largest PC manufacturer in the world to even the own brand accounted for only the eighth place in the global market. Meanwhile, the OEM activity has been outsourced to independent companies. End of 2009, Acer grew to become the second largest PC company in the world - after HP and Dell before. Worldwide takes Acer, according to Gartner in 2011 as a whole 4th place in the global PC market and 2nd place in the notebook segment. In the German PC market Acer 2012 holds According to Oliver Ahrens, president of Acer in Europe, with a market share of about 27 percent. To strengthen the U.S. market Acer had announced on 27 August 2007, to take over the PC maker Gateway. Gateway was then the third largest U.S. manufacturer of personal computers. For the assumption Acer paid 710 million U.S. dollars. In addition to Gateway Inc., Acer has also acquired Packard Bell then.
For the third quarter of 2008, Acer posted a sales increase of 30 percent over 2007 to the equivalent of around 3.8 billion euros. In addition, the net profit grew to the equivalent of 71.6 million euros, which represents an increase of 2.7 percent. This Acer defended his role as the third-largest PC company in the world.
In 2009, the sales of Acer Inc. 17.9 billion U.S. dollars, representing an increase of 5 % year on year.
Also for the first three quarters of 2010, Acer was able to report an increase in sales: Consolidated revenue rose year on year by 18% to 15.3 billion U.S. dollars. The return on sales was achieved with 3.16%, a record high.
In 2011, the annual turnover amounted to 429.5 billion New Taiwan dollars.
2013 Acer introduced before his first two smartphones " Acer Liquid E 1 " and " Acer Liquid Z2 " at the GSMA Mobile World Congress in Barcelona.
As Chairman and interim CEO of Acer Inc. is acting JT Wang. Walter Deppeler is responsible for the EMEA region since April 2011.
The German subsidiary of the company trades under Acer Computer GmbH and has its headquarters in Ahrensburg, near Hamburg.
In the Greenpeace "Guide to Greener Electronics " Acer lands in terms of environmental protection at # 4 of 16 electric manufacturers (as of Dec. 2012; Location 1 is the most environmentally friendly ). The aim is to dangerous chemical substances in the production chain as well as disposal and recycling.