ACNielsen

ACNielsen is an international market research institute based in New York. In Germany ACNielsen is particularly made ​​famous by the so-called Nielsen areas. Since 2001, Nielsen part of The Nielsen Company 's ( then known under the name VNU ).

History

The company ACNielsen was established in 1923 in the United States by Arthur C. Nielsen sen., One of the founders of modern marketing research industry. From him comes the invention of the commercial panels set up today, so data recovery in business. Also, comes with the "market share" one of the most important marketing metrics of him. In 1939 the international expansion. ACNielsen is a group company The Nielsen Company, and by his own admission, the world's leading marketing information company and active in more than 100 countries.

Services

  • Trade Panel Market Track:

ACNielsen relates data on sales and sales trends, sales trends, market shares, distributions, prices and other market information. These help manufacturers to develop the right marketing and sales strategies. At the same time they help the trade to understand their own position and to act in the competition. This scanning information and manually collected data from a variety of sources are summarized and creates reports and databases, which cover a wide range of distribution channels.

  • Household Panel Homescan:

Here households report their daily purchases from the area of ​​food and body care using a hand scanner to ACNielsen.

  • Nielsen EDI:

Nielsen EDI is a subsidiary that specializes in the collection and analysis of data from the film industry in 14 countries (USA, Canada, Mexico, Argentina, Brazil, Chile, UK, Ireland, Spain, Germany, Austria, France, Australia and New Zealand) is. The company was established as an entertainment Data 1976 by Marcie polishing and bought in 1997 by ACNielsen. This division was sold in early 2010 to the end of 2009 RENTRAK Corporation. This assumes the task Continuing in the form of Rentrak Germany GmbH / Rentrak EDI in Germany and more than 50,000 movie screens in 26 countries (USA, Argentina, Australia, Austria, Brazil, Canada, Chile, Colombia, France, Germany, Great Britain, Hong Kong, India, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Russia, South Korea, Spain, Taiwan (Taipei ), Ukraine, Uruguay, Venezuela) true the world over. The work of Rentrak EDI covers today (May 2011) 90 % of the worldwide box office results statistically from and evaluates them.

  • Nielsen USP:

Effective February 1, 2010 The Nielsen Company (Germany) GmbH has acquired 100 % stake in the Munich USP market intellingence GmbH. Munich has since new, additional location of Nielsen in Germany. The Nielsen 's portfolio was expanded to include services to market research and consulting in convenience markets and for the tobacco industry. The Munich office will be headed by Mark Wohltman, formerly authorized officer of USP.

Offices

Germany

In Germany ACNielsen is the specialized trade research and consumer research branch AC Nielsen GmbH present in Frankfurt am Main (extension in Hamburg and Munich). Nielsen Media Research monitors the advertising market and determines the gross advertising revenues of relevant types of media and advertising. It examines radio and television, magazines and trade journals, newspapers, posters and the Internet by industry, product groups and families as well as companies and brands. In the detection and analysis of gross advertising revenues in Germany Nielsen Media Research has a quasi- monopoly position due to the small market significance of Thomson Media Control.

Austria and Switzerland

The Austrian A. C. Nielsen Ges.mbH has its headquarters in Vienna, the Swiss ACNielsen SA in root length Bold.

Arthur Nielsen Root, Switzerland
27973
de