Acxiom

Acxiom Germany GmbH is a subsidiary of Acxiom Corporation, headquartered in Little Rock, Arkansas (USA). As a provider of customer- centric marketing Acxiom Germany GmbH supports companies in the implementation of dialogue marketing and in the geospatial market development.

Typical areas of application for these services are customer acquisition and selection of marketing activities; the determination of market potential and target areas; Site planning and potential oriented assortment planning, direct marketing and control of local promotional activities. Acxiom Germany GmbH used a combination of official spatial data, address information, analytical methods and procedures for data integration, consulting and technological solutions for processing large amounts of data.

History

The parent company, Acxiom Corporation ( Nasdaq: ACXM ), was founded in 1969 under the name Demographics in Conway, Arkansas (USA). Worldwide, more than 6,500 people in offices across the U.S. and in Asia, Australia, Brazil, and several European countries ( Germany, UK, France and Poland). Since July 26, 2011 Scott E. Howe 's (formerly Vice President of Advertising Business Groups by Microsoft), the new CEO and President of Acxiom Corporation. The Acxiom Germany GmbH in 2004 from the company Claritas (founded 1989) ( founded in 1962 as a pan-adress ) emerged and Consodata. Currently working for the company approx 150 employees at the two sites Neu-Isenburg near Frankfurt / Main and Munich.

Data Storage

For Germany Acxiom has built databases in which the postal addresses are stored by approximately 90 % of all households. The postal addresses German consumers are only registered in accordance with the German Federal Data Protection Act Acxiom, if no objection against storing their address exists. Acxiom Germany also collects no information about individual persons. Therefore Acxiom uses for targeting consumers via statistical methods generated spatial features or lists of external providers.

Acxiom's data and services are based on a combination of addresses for which explicit consent of the households, business databases, a comprehensive building directory information for updating and enhancement of databases, tools and expertise for analytical customer relationship management ( CRM) and Database Management in Outsourcing. In Geomarketing segment offers Acxiom Geographical coordinates, software solutions and geographic information systems as well as micro-geographic market, potential and segmentation data. These include, inter alia, Information on socio-demographics, retail, purchasing power, motor vehicles, employment, consumer typologies and specific industry scores. These data are based primarily on official bases (including micro-census, Federal Statistical Office, Statistical Offices ) projected by statistical methods to granular areas. Geomarketing so supports the planning and evaluation of sites, sales territories, products and sales. Companies can link this information about Mark potentials with internal customer data and eg recognize or control their site planning on the basis of market exploitation own strengths and weaknesses.

In the field of Analytical Customer Relationship Management ( CRM) are linked and derived action strategies information about their own customers with information about target groups. This may be the expansion or upgrading of certain customer segments or be a cost and risk minimization.