Adult hits
Variety Hits (also called adult hits ) is a radio format which first launched in Canada in 2002 on the air. The best known representative of the Variety Hits concepts is Jack FM. Variety Hits has been developed since the previous concepts on the radio are becoming less acceptance and lose the radio station strongly to personalized music streams like last.fm or digital music player. After Canada took some stations in the U.S. format. In Europe, this concept is already heavily analyzed on many radio stations. In America and Europe the Variety Hits formats are discussed controversially in the industry. In Europe, the formats are used only very slowly and heavily distorted.
Basic concept
All Variety Hits formats are characterized by a wide range of musical genres within popular music and have a very low proportion of word often below 10 % in the daily average. The packaging of the program has a typical unique feature of the hard variety of musical styles played and plays with extremely different styles of music. Unlike many older music formats, the age of the music plays only a minor role. They will play on the Variety Hits stations determined by the market research most popular songs of the target group, no matter what genre or age associated. It is suggested to random or shuffle play music by the end of a mp3 player.
Jack FM
The rights for the concept lie in the USA " Paragon Media " in Canada for " Rogers Media ". These companies provide the radio stations to the complete music rotation and pre-produced facilitation blocks. 60 % of the music are identical for all Jack FM stations, 40 % are determined by local surveys. With 1,200 to 1,500 music tracks the rotation is about three times as large as generally common in American broadcasting stations. Main component of the playlists are Rock Hits of the 80s. For all locations, also the claim ( playing what we want ) and the program scheme is identical. Outside the breakfast bar in addition to music, there are only pre-produced elements moderation and advertising. News, reports and other service elements also not take place. The target group is 25-54 years. The format is represented outside North America only in the UK and as a web radio. This has mainly copyright reasons
Name FM
Under the "Name" transmitters are understood modified copies of the Jack FM concept. Especially American chains have their own Jack FM clone designed. Fundamental difference to the Jack FM transmitters is the absence of 40% locally determined item. All TV channels sound the same. The target group is also 25-54 years
The best known are:
- SAM FM ( Simply About Music)
- Mike FM
- Doug FM
- Mix FM
The "Name" channel is only available in North America.
Movin '
" Movin ' " is a Variety Hits format, which is aimed exclusively at women. The choice of music is rhythmic, pop-like and tend to be " younger " than the other Variety Hits formats. A distorted, but still clearly recognizable version of " Movin ' " is heard in Europe at the national Austrian program KroneHit. The target group is 20-49 years.
Alltime Favourites
As the " Alltime Favourites" refers to the "light version" of the Variety Hits formats. Only the music format is implemented, but not the packaging and the other concept forms. This make conditions of the media authorities in the different countries is necessary. In Germany, most of the slogan " The greatest hits of all time" or used "Rock and Pop nonstop ." The target group is the oldest version at the Variety Hits stations and is about 35-60 years and is predominantly male.
30plus
30plus is the European -oriented Variety Hits concept that is already being used in Africa. About 60% of the titles are all the same station, the remaining 40 % comes from several possible music options ( Power Hits, Lite, rock, rhythm, etc.), which is determined individually for each market. In contrast to Jack -FM there at 30plus as an integral component concept news and live presentations. Pre-productions are also in corresponding touch and suggest, in contrast to other Variety Hits formats also no live moderation. The packaging of the program is relatively aggressive and younger than it would be expected the music. All 30plus stations have a claim " all time greatest hits" or the equivalent in the local language such as " only greatest hits", this is a local Subclaim. "Less drivel on the radio " or the announcement of the frequency as in "Greatest Hits on 96.6 ". In contrast to all other Variety Hits formats music specials are integral to the concept. The radio stations are in contrast to Jack FM free in the choice of name, only a few have " 30plus " / " 30GOLD " also copied into the name. The transmitters have a central packaging that is produced for the whole of Europe and Africa in Neu-Ulm and Münster and a national central marketing of the format that sits near Stuttgart. The group operates a number of local stations with very low transmission powers for market research purposes. The target group of this station is - of course - " 30plus ".