Advertising board

Perimeter advertising is used on different design are advertising media and is widely used especially at sporting events.

General

In football, about 240 linear meters of bands can be placed directly along the sidelines of the pitch per football field. About the positioning directly on the sidelines addition, in the stadiums now also ranks second band practice as well as additional Eckbanden and Off- bands. The latter turn in the opposite direction and can only be seen by the respective stands. Depending on the construction of the stadium or the arena are also customized special solutions are used to exploit the marketing potential of all existing surfaces.

For all tape systems that the surface should be as little reflection, to avoid dazzling the audience and cameras. This is on the one hand achieved by the choice of the surface material, on the other hand, to the installation angle. Regulatory requirements are including in respect of fire safety in places of public assembly, the material must therefore be flame-retardant. Furthermore, escape and rescue routes must be considered when positioning if necessary.

Economic Importance

Perimeter advertising is regarded as a classic element of the sports sponsorship and heard from a marketing perspective on communication policy of the advertising company. After the shirt advertising the band advertising is one of the most famous and important forms of sports sponsorship and represents one of the most important forms in the category presence in the run-up to and surrounding sporting events dar. particular through banner advertising can also regional economic effects.

The marketing of banner advertising is handled differently; Clubs can market them both through sports marketing agencies and in-house.

Manifestations

Rotational bands

Particularly versatile are rotating boards or rotational bands. Several printed poster sheets can be shown one after the other, or even as a still image per module according to a given clock. The operator, therefore, the association or marketer, thus has many possible combinations available to present its sponsor partners. Thus, it is possible within a complete rotation of all modules connected together around the game field for the specified period of time to show a partner exclusively or even at the same time, each individual module with different partners. Rotating boards are available in different designs and sizes. You can be backlit, among others, resulting in a brilliant appearance or feature on the front and back surfaces of revolution about.

Static gangs

Static gangs are well-known for decades classic stadium advertising. It is fixed on slides metal, plastic, or - at the present time hardly still in use - wood panels. Depending on the design and the resulting cross-section resulting form a distinction between A- and L- riders.

Special shapes

Double bands and cam carpets are designed to be legible in broadcasts on the TV screen.

With double bands advertising motifs are so divided on behind the other posted areas that they can be seen properly only in the view angle of the guide camera. Most of the spectators in the stadium therefore see a fragmented picture.

Cam carpets are spread out behind the lines, but before the bonds flat on the grass. Your advertising motifs are designed in accordance with the theorem in perspective, that they act from the perspective of the lead camera as upstanding advertising space.

The advertising space on radial bands is curved and therefore greater than that of conventional systems, the visual effect of the motifs shown is plastic.

Video boards

Video bands consist of LEDs and equal in function to the video walls. Their advantage is the ability to present the advertising messages based on attractively designed animations. Because of special application conditions, some technical parameters are to be valued differently than video walls. In particular, the interaction with transmitted television cameras requires some coordination processes in detail to minimize the disturbing moiré effect, a flicker in the image. On the part of the gang heard this regard, the refresh rate of the decisive factors. For a high image contrast even in bright sunlight irradiation are among others dependent on the processor speed, specified in Nit brightness and the ability to play through anechoic surfaces a deep black. Parameters such as the pixel pitch is used, and therefore the resolution in connection with the optimal viewing distance. This is greater than in a hall in a football stadium.

Dissemination

While video boards have long been in use in other European countries, the representatives of the Bundesliga clubs have established guidelines for the use of such advertising boards in German stadiums until the end of 2007. The German Football League ( DFL) subsequently approved a test phase in the second half of the season (2007/ 08). Until the 2009/10 season, the proportion of video bands in the Bundesliga stadiums had risen; whether this technology will prevail in Germany as the standard, is not yet in sight. First and foremost, in comparison to the rotational band significantly higher purchase price acts as a limiting factor. 2010 possessed seven of the 18 clubs in the Bundesliga on LED boards.