AKQA

AKQA is a creative and innovative company that specializes in the development of digital services, products, communications solutions and applications. AKQA has offices in Europe (Amsterdam, Berlin, London, Paris), North America (Atlanta, New York, Portland, San Francisco, Washington DC ) and Asia ( Shanghai, Tokyo ) and employs approximately 1.200Mitarbeiter full time.

Philosophy

Since its founding, AKQA innovation, service, quality and thought to its corporate values. The agency's philosophy was also in the book Velocity: The Seven held New Laws For A World Gone Digital, which was written by AKQA founder and CEO Ajaz Ahmed and VP Digital Sport at Nike, Stefan Olander. After Ahmed's testimony, the book describes the concepts and operation of AKQA and provides his readers to seven laws, which among other things following include: A Smith & Wesson beats four aces, It's easier done than said, Convenient is the enemy of right and No good joke survives a committee of six.

History

AKQA Inc. is established in 2001 with four offices in the UK, the USA and Asia. In 2001 and 2002, the agency is supporting the "Nike Run London ". 2002, sold over one developed by AKQA e- commerce platform while more than 20,000 launch sites. AKQA developed in 2003 in collaboration with Visa USA and MSN ideashappen.com, a platform that will be asked on the visitors to submit proposals for entrepreneurial and community-based ideas. In the first month of the campaign attracts a million visitors. The Agency performs the Presto Nike shoe with a street artist collective online, where users can interact with art, sound and hidden animations.

Opened in 2004, the Agency a New York office to facilitate access to customers and talent on the east coast. In addition, AKQA Ideas is: Volume 1 published in the 100 pages the agency's work is presented. The book is sold on Amazon and donated the proceeds to charities such as NSPCC and the Prince's Trust.

2005 AKQA Interface Design Practice supports the software giant Microsoft for programming the new user interface for the game console Xbox 360 In 2006, AKQA Mobile is established as an independent department. In the same year, AKQA "Future Lions " developed in collaboration with the Cannes Lions International Festival of Creativity. In this annual competition, students gain the task " to promote a product a global brand as it would not have been possible five years ago."

Opened in 2007 AKQA new offices in Amsterdam and Shanghai and took over the company searchRev, which is converted into a search engine marketing company. Sales rise this year by 45%, in addition to presenting Fiat eco: Drive to the Paris Motor Show, an app for the car to be lowered with the data by measuring CO2 emissions and fuel consumption. 2008 AKQA is listed on the AdAge Digital A-List, also AKQAs Christmas card a viral success, and in over 400 blogs is mentioned.

2009 AKQA is mentioned in the Book of Tens AdAge as one of the outstanding agencies of the decade and won the Cannes Lions Grand Prix in the category " Cyber ​​" for Fiat eco: Drive. Other products in this year are the alternate reality game for the Warner Bros. film " 221b ", a parody of "Alpine Legend" for Xbox and the campaign "Born to Run" for Save the Children. In 2010, the agency opened its third branch in Europe with the Berlin site.

2011 wins AKQA with the dual-screen game " Heineken Star Player " awards around the world and report is listed as " most awarded digital agency " in Gunn. In addition, the agency "Agency of the Year" is selected by the magazines Campaign and Adweek. In January 2012, AKQA opened its fourth European office in Paris with Nike as founding clients. "Velocity" is published in cooperation by Ajaz Ahmed and Stefan Olander and with a foreword by Sir Richard Branson. In June, the WPP Group joins AKQA as an independent subsidiary of the world's largest communications group. In October AKQA starts with Atlanta and Portland, two more locations in the United States. In November 2012, the agency expanded into Asia and opened an office in Tokyo.

Known Projects (selection)

  • Gap Styld.by
  • Heineken Star Player
  • Nike Training Club
  • MTV Under The Thumb
  • Fiat eco: Drive
  • Introduction of the Volkswagen GTI 2010
  • USPS Virtual Box Simulator

Awards and Recognition

In 2011, AKQA has been named by the magazines Adweek and Campaign for "Digital Agency of the Year ." After the total evaluation of the most important international creative competitions in the advertising industry of the Gunn Report AKQA rated as best digital agency of the year 2011. New Media Age gave AKQA after a vote among industry professionals the title of "Most Respected Agency". AKQA has received over 100 industry awards, including regularly the title "Agency of the Year", 2010 also for the second time in a row the award Agency of the Year at the Revolution Awards, the Award Agency of the Year by New Media Age and the Interactive Advertising Bureau. In 2009, the agency won five awards as independent agency of the Year. the magazine Revolution, the agency "Agency of the Decade " was appointed (1997 to 2007)., in 2006, the U.S. magazine Creativity AKQA gave their first award, " Interactive Agency of the Year".

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