Alexey Brodovitch

Alexei Brodowitsch (Russian Алексей Бродович; * 1898 in Ogolitschi, today Belarus, † April 15, 1971 in Le Thor, France) was an American graphic designer of Russian origin.

Life

Brodowitsch emigrated in 1920 from Soviet Russia to Paris, where he among other things, Sets for Sergei Diaghilev's Ballets Russes designed. Trained as a book designer, he created layouts for Arts et Metiers Graphics and Cahiers d'Art and worked from 1926 to 1930 as a poster and exhibition designer. In 1930 he moved to the U.S., first to Philadelphia, where he founded a class of advertising design at the Pennsylvania Museum School of Industrial Art.

In 1934 he moved to New York. There he worked as an art director for the fashion magazine Harper 's Bazaar until 1958. In his aegis he made from the specific style of this magazine, a razor-sharp typography leaves much open space, in conjunction with European art and photography, including Martin Munkácsi, Man Ray, Henri Cartier -Bresson, AM Cassandre, Salvador Dalí, Herbert Bayer and later, Richard Avedon - a revolution in Magazindesign.Nachweis?

In 1945 he brought out a book with Ballet experimental stage photography, that in his time constituted an affront of all established values ​​of photography. He had made between 1935 and '37 with a miniature camera without a tripod and without the aid of additional light ( available light ), so that blur, blurring the motion (blur) and " burnt out ", appearing as white spaces, blooming through the stage lights the Images picture Style coined. The alleged technical shortcomings, high contrast and coarse film grain, Brodowitsch also increased by developing, enlargements and high-contrast paper. The layout of full-page, corresponding with her ​​counterpart pictures finally created a cinematic effect. "Ballet is one of the most successful veruche movement in photography to express and certainly one of the most dynamic kinomatografischsten and photo books that have ever been published. "

Previously, in 1941, Brodowitsch could set up at the New School for Social Research, a " design laboratory ". He was a teacher there, inter alia, Louis Faurer, Lillian Bassman, Irving Penn and Richard Avedon. Due to illness, he finished his teaching career in 1966 and returned the following year returned to France. He died in 1971 in Le Thor, southern France.

1972 Brodowitsch was inducted into the Hall of Fame by the Art Directors Club.

Teaching activities

Pennsylvania Museum School of Industrial Art (1930-1934), Cooper Union, New York ( 1940), Pratt Institute (1940 ), New School for Social Research ( 1941-1949 ), American Institute of Graphic Arts ( 1964), School of Visual Arts ( 1964-65 )

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