Almdudler

Almdudler is now an Austrian soft drink with herbal extracts, earlier, however, a mixed drink of wine and lemonade was with this term.

History

As Almdudler was formerly a mixture of wine and " Kracherl " ( lemonade ). In 1957, the Vienna soda water and lemonade manufacturer Erwin Klein had the idea of ​​a special lemonade for the preparation of Almdudler. This drink was then called " Almdudler lemonade " and it was pointed out on the 0.35 - liter bottle that you may mix this content with 1/8 liters of wine to produce Almdudler. It was also the time indicated in the Advertisement on the particularly good mixing capability with wine.

Because of this origin of the name is largely unknown today, was through marketing from the original term for an alcoholic mixed drink, the brand name for a non-alcoholic lemonade. This is now produced by Almdudler lemonade, A. & S. Klein GmbH & Co KG. Since 1994, the headquarters in Vienna will award the first time licenses for the production abroad. There are currently two production facilities in Germany.

Almdudler was sold exclusively in the original bottle shape with the " Almdudler Trachtenpärchen ", originally only in one size. Meanwhile, it is available in different sizes of bottles ( glass and PET) of 0.2 to 2.0 l in the commercial as well as in 0.33-liter cans available. In the gastronomy according to the traditional 0.35 - liter glass bottles in Austria and 0.25 - liter glass bottles with plain ceramic pressure on their bottle caps the ingredients and the expiration date are printed, offered in Germany. Advertising and diversified sponsorship have made ​​it one of the most famous Austrian brand drinks. Also the slogans, as is known: ... if the kan Almdudler hab'n, go back i ham! .

Use as a mixture

Almdudler is drunk both pure ( red label ) and mixed with various other beverages:

  • Mixed with beer it is called Almradler or cyclists and in Austria is now available as a ready mixed drink.
  • Mixtures with red or white wine called Almdudler red or Almdudler White, Sweet spritzer, sweet blend, Almspritzer, Liftler or Tyrolean.
  • Especially during the summer months, a mixture of approximately equal parts Almdudler and carbonated water is popular. As " Almdudler g'spritzt " it was later marketed as finished beverage on the market ( yellow label ).

Almdudler consists of water, sugar, natural flavors ( herbal extracts ), the acidulant citric acid, carbonic acid and the dye caramel. The calorific value of 100 ml Almdudler is 149 kJ or 35 kcal. There is in addition to the above, a sugar-free - ( blue label ), a carbonated loose " Still" - as well as a dilute with water " g'spritzt " variant ( yellow label ).

Almdudler is bottled in Austria by the Coca -Cola Company and Vöslauer. In Germany the product is distributed and based in Paderborn since 2009 on the distribution partner MBG International Premium Brands (formerly Miller Brands Germany GmbH).

Success of Almdudler

Today, 99 percent ( Source: Spectra Marketing Research 2005) know all Austrians herbal lemonade.

Almdudler occupied at the biggest brand in Austria Study rank 7 The so-called Brand Asset Valuator the agency Young & Rubicam measures the brand equity from the consumer's point of view and the 2000 respondents chose Almdudler only Austrian beverage brand among the top 10

Over 80 million liters Almdudler be produced per year; 14 percent of total sales are bottled and sold in foreign markets.

Red wine Calorie
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