American Appraisal


  • Joseph P. Zvesper, Chairman & Chief Executive Officer
  • Lee P. Hackett, Executive Vice President
  • Kimberly L. Russo, Senior Vice President & Chief Financial Officer

American Appraisal Associates, Incorporated is an independent rating company whose focus is on advising as to the value of a company, the valuation of tangible and intangible assets as well as support for complex valuation issues.

Company data

American Appraisal employs around 1,000 people at 50 locations. Headquartered in Milwaukee, Wisconsin, United States.


In 1896, William M. Young and John L. Moon joined forces in Milwaukee to create reliable assessments for their customers. They were inspired here by an insurance case where a farmer had problems to determine the value of a country destroyed by fire grain silos. The first customer of American Appraisal was the slot Brewing Company of Milwaukee.

American Appraisal in 1910 became the largest company of its kind and employed 200 staff who conducted reviews throughout the U.S. and Canada.

1920 and the following decade was marked by the industrial expansion of American companies, which was funded by a unprecedented abundance of stocks and bonds. The accompanying demand for independent business valuations led in 1924 to the opening of 20 offices in the United States. London and Berlin followed in this time. The first intangible reviews, including the assessment of the company name have been carried out in this period of American Appraisal. In the finale of the Second World War, the U.S. government commissioned with American Appraisal of the inventory, assessment and advising on the sale of excess inventory in Europe, Asia and the Pacific.

The 1950s and 1960s were marked by the acquisition of other consulting firms and the creation of other national offices.

As part of the capital boardings for extended acquisitions to diversify the company's American Appraisal went public in June 1971 and was listed on the Nasdaq. After a management buy -out in 1994, American Appraisal is again performed by the staff.

Since 2000, American Appraisal participates in committees that supported in valuation matters including the U.S. Securities and Exchange Commission (SEC).

Corporate Structure

American Appraisal has outside the United States, the structure of a holding company with some of legally independent subsidiaries, among others, at the following locations (as of August 2007):

  • Frankfurt am Main, Germany
  • London, England
  • Moscow, Russian Federation
  • Prague, Czech Republic
  • Barcelona, Spain
  • Lisbon, Portugal
  • Milan, Italy
  • Athens, Greece
  • Warsaw, Poland
  • Tokyo, Japan
  • Beijing, China
  • Hong Kong, China
  • Bangkok, Thailand


American Appraisal is now active in four business areas:

  • Reviews
  • Advice on business transactions
  • Real Estate Consulting
  • Management of fixed assets

The discipline of classical reviews is still the largest area of corporate activity dar.

American Appraisal Germany

The headquarters for Germany and Central Europe, since moving from Berlin in 2003, Frankfurt am Main. At this university location in Frankfurt's Westend American Appraisal employs approximately 40 employees who are working in the following departments:

  • Valuation of intangible assets
  • Property Valuation
  • Machinery and equipment valuation
  • Risk and Insurance Management

More branches maintains the Frankfurt office in Prague, Budapest and Warsaw.