Anheuser-Busch

Anheuser -Busch is an American brewing company headquartered in St. Louis, Missouri. Since November 2008 she has been a part of Anheuser -Busch InBev, Group, based in Leuven, Belgium. The most famous brand is Budweiser ( Bud), which has been brewed since 1876 and sold in over 70 countries worldwide. In 2007, a brewing volume of 190 million hectoliters was achieved.

History

Brewmaster Eberhard Anheuser from Bad Kreuznach and his son Adolphus Busch from Kastel founded 1870 parent company in St. Louis.

A vision of Adolphus Busch was to develop a national beer brand for the United States of America. 1876 ​​Adolphus Busch and his partner Carl Conrad set out to brew a new beer. His father, Eberhard Anheuser supported him herein. For example, a beer Pilsner, Bohemian immigrants from the town of Ceske Budejovice had brought with in the new home. The American Budweiser was lifted out of the baptism and 1878 registered as a trademark. 1891 acquired Anheuser -Busch Carl Conrad all rights to the brand. It was the Budweiser brand. The brewery co-heiress Wilhelmina Busch (1884-1952), built from 1937 to 1939 in Bern Ried am Starnberger See the Höhenried castle.

The Czech Budweiser brewery tried to fight back against this plagiarism, thus kindled the Bud Battle ( Budweiser dispute ), the oldest trademark dispute history.

As with most large breweries at this time there were two other factors that favored large-scale production and a long-range: The invention of the ice machine by Carl von Linde and the progressive railway infrastructure. In order to serve the U.S. market with Budweiser, Adolphus Busch built the first along the main rail lines, a network of cold stores, which allowed cooling his beer on long transport routes and thus ensured the quality. Consequently, later followed the first truck with cooling in this business. Thus, the company laid the foundation for the success of Budweiser, is the world since 1957, the top-selling beer.

The difficult period of Prohibition ( 1920-1933 ) has survived Anheuser -Busch by the division was converted to the production of ice cream, soft drinks, yeast and distribution of other frozen goods.

In the year 2008, a takeover offer from Belgian InBev group which evaluated the American public as an attack on national identity. Numerous politicians and trade union representatives of the United States rejected the takeover. After the Belgians had, however, improved the offer and were willing to pay shareholders $ 70 per share, the Board agreed to the takeover. The total purchase price is equal to a volume of approximately 52 billion dollars. The renamed Anheuser -Busch InBev Group expands with the merger of its position as a world leader in front of the former and future industry Second SABMiller from.

Investments

Anheuser -Busch operates internationally and operates breweries under his own name but also through various subsidiaries, such as the Budweiser Stag Brewing Company Ltd.. in the United Kingdom, as well as 50 percent of Grupo Modelo in Mexico, 29 percent of Harbin Brewery Group Ltd.. and 9.9 percent of Tsingtao Brewery Company in the People's Republic of China. Pursuant to an agreement with the participation of Tsingtao, Anheuser- Busch is increasing in the next few years to 27 percent. Anheuser -Busch has 17 offices outside the United States. The participation of 20 percent of CCU ( Compañía de Cervecerías Unidas ) in Chile was sold to a Chilean bank. The St. Louis Cardinals baseball team had since the mid-1950s, owned by Anheuser -Busch, until it was sold to a group of private investors in March 1996. Busch Stadium, which was built at the expense of the brewery in the early 1960s, still carries the name of the company, although a new stadium was built and the former in 2006 was demolished. Anheuser -Busch has signed an agreement according to which, the new stadium will be called " Busch Stadium ".

The group included not only numerous breweries some amusement park chains, including SeaWorld and Busch Gardens, as well as production, distribution, and packaging companies, supporting work the beer business. The investments in the theme parks was sold in October 2009 for 2.7 billion U.S. dollars to the U.S. financial investor Blackstone.

Breweries

Anheuser -Busch operates twelve breweries in the United States: At the headquarters in St. Louis (Missouri ) and in Baldwinsville (New York), Cartersville (Georgia), Columbus ( Ohio), Fairfield (California), Fort Collins ( Colorado), Houston ( Texas ), Jacksonville (Florida), Los Angeles ( California ), Merrimack (New Hampshire), Newark (New jersey) and Williamsburg ( Virginia).

Sponsoring

Anheuser -Busch was one of the main sponsors

• The 1984 Summer Olympics in Los Angeles
• Of the Confederations Cup in 2005
• The Football World Cup 2006 in Germany
• The Football World Cup 2010 in South Africa