Ara ( Catalan for 'now' ) is a Catalan newspaper that ( were held at the elections to the Catalan Parliament) since 28 November 2010 will be published.
The self-understanding of the newspaper reflected in a founding manifesto, signed by all shareholders. Therein, a focus on the digital output and social networks is seen. Even before the first edition a political proximity to Convergència i Unio was assumed during Ara sees itself as a cross-party and non-ideological in his own words.
In July 2010, there were first indications of this newspaper. Prior to the first edition, the paper was presented at different events. The focus was the presentation on November 4, 2010 at the Palau de la Música Catalana.
Ara was born about a year after the newspaper El Punt Avui bought up (which in 2011 merged to El Punt Avui ) and shortly after the first edition of La Vanguardia in Catalan.
The first edition of November 28, 2010 was completely sold.
Distribution and content
In the period July 2011 to June 2012 the average circulation was, according to OJD Spain 27 841 copies were sold of which 15,477. The Baromètre de la Comunicació i la cultura called for the investigation period from November 2011 to October 2012 for Catalonia a daily reach of 121,000 people. The number of site visitors rose to October 2012 from the beginning half to around 1.5 million visitors per month.
In a study from November 2011 presented the Baromètre fixed de la Comunicació i la cultura that ARA - readers belong to more than other newspapers mainly the upper class and upper middle class (66%) and more frequently than other groups of readers, the Internet advice ( comparison value 77.8 % compared to 59 to 64.4 %)
Ara regularly publishes translations of articles in the International Herald Tribune. By the end of 2012 was Time Out Barcelona ( under the name Time Out Cultura and later Time Out Cap de 7mana ) the Sunday supplement of Ara. Time Out is however published from January 2013 along with El Periódico de Catalunya.
As of 20 November 2011 ( elections to the Spanish Parliament ) the distribution area was extended to the Balearic Islands and, since February 26, 2012, the provinces of Castellón and Valencia.