Ariel (detergent)

Ariel is a brand of laundry detergent that has been present since the 1960s on the German market, and one of the best-selling detergent in Europe. Manufacturer Procter & Gamble.

In 1966, Ariel Ariel appeared with the drum under the slogan " Ariel to clean turnout " for the first time on the German market. The first heavy-duty detergent followed in 1968 with him Clementine first appeared on German screens -. For the next 18 years she was with her ​​white overalls and the slogan " Not just clean, but deep into the pores clean" to the detergent - advertising icon on the German market. Klement Ines dungarees and their caps were briefly seen in the House of History in Bonn and are now on display at the Deutsches Museum advertising.

Since the 1970s, there is Ariel for the main wash at 60 degrees. Later, washing powder with multi-functional ingredients ( Ariel Futur / Futur Color) and developed refills or dosing.

Further developments are the Ariel Pocket, a stain stick for the handbag, and Ariel cold - active, which is to clean thanks to special enzymes at low temperatures from 20 degrees. Reason for this development is a commissioned by Ariel at Öko-Institut study in which the washing at low temperatures a large energy saving potential has been certified.

Ariel Color & Style Compact was established in 2007 by Stiftung Warentest winner in a comparison test of detergents, Ariel Compact Color & Style again with Actilift in 2010, but along with five other detergents. In 2009, however, the Stiftung Warentest criticized the offer of different pack sizes of the liquid detergent Ariel Classic as confusing: In the same form, and only in the label imprint distinctive bottles three different amount of content offered.

2013, the Ariel logo has been revised.