Arthur Nielsen

Arthur Charles Nielsen, senior ( born September 5, 1897 in Chicago, † June 1, 1980 in Chicago) was an American marketing researchers.

In 1923, Arthur Charles Nielsen in Evanston, Illinois ACNielsen Corp.. , A company for market research because he had grasped one of the first that movements in market and variations can be analyzed and systematized in the formation of opinion, the market opportunities for goods and services to improve. Among other innovations Nielsen invented the method used to this day by the retail panel, ie, the data collection at the point of sale, the place of the purchase act.

Arthur C. Nielsen is the creator of the Nielsen Television Ratings and developed with the concept of " market share ", one of the most important to date marketing metrics.

Nielsen studied at the University of Wisconsin ( University of Wisconsin at Madison ) and was from 1916 to 1918 Captain of the university tennis team. Even later, he remained loyal to the sport of tennis, along with his son, Arthur C. Nielsen Jr., he won the U.S. Championships in the father- son double in 1946 and 1948. He was elected in 1971 in the International Hall of Fame of tennis. The University of Wisconsin in 1974 appointed him an honorary doctorate.

Nielsen married in 1918 Gertrude B. Smith, he has a son ( Arthur C. Nielsen, Jr.) and three grandchildren ( Dr. Arthur C. Nielsen III, J. Christopher Nielsen and Elizabeth Nielsen Cocciarelli ).

According to Arthur C. Nielsen are named:

• ACNielsen, an international market research institute based in New York
• The Nielsen areas, a division of Germany into eight areas of market research and promotional purposes by ACNielsen
• Nielsen ratings ( ratings of the U.S. television )
• Nielsen Media Research, a media research company (formerly part of ACNielsen ACNielsen today as a subsidiary of VNU )
• Nielsen NetRatings, an Internet tracking service media and information group VNU, the audience measurement of online media