Artists and Repertoire

Artists and repertoire, most often used in the abbreviated version of A & R, is a term from the music industry. In order for the editorial part of a record company is called. In the A & R department, for example, are making a demo tape of the applying artists. The A & R managers are looking for new musical trends that are commercially viable for the record company. A & R employees make the decision about taking artists under contract, and are responsible for their care. In this way, give A & R manager of the record label their profile.

Due to the continuously growing marketing activities of record companies is also the job of the A & R manager over the years has changed dramatically. He must also turn budgeting of marketing and promotion costs and repeatedly leave per year sales expectations of record of its artists in reports ( previews ) in addition to the creative pursuits.

Jokingly the abbreviation A & R is interpreted as Decline & rear ends.