Asiatic style

The Asianism ( ie originating from Asia ) was a style in ancient rhetoric that had emerged in the 3rd century BC in the Greek cities of Asia Minor and whose founder Hegesias of magnesia ( about 320-280 BC) applies. In the 1st century BC, this style has been controversial in the Atticism - Asianism debate. Under Asianism the style is understood, in which the records are artfully decorated and designed extravagant.

By the Hellenistic period, passing through relocation of the economic and cultural center of gravity from the Greek to the Asian mainland, the binding of the rhetorician solved at the Attic tradition of oratory. The Asians sat a brighter and more effective way of speaking to the goal, but this was dismissed by Attizisten than bombast and pathos, showmanship and mannerism.

As an important representative of Asianism applies Hortensius Hortalus ( 114-50 BC), who, however, had to accept the fact that to speak of the representatives of the Atticism, in which was placed on simplicity and practicality more his way equated with bad style been.

Cicero, who dealt in Brutus and " Orator " with the Asianism - Atticism debate, differentiated asianische two styles: one for the Sentenzstil, which consists of short, structured antithetical, pointedly pointed and highly rhythmic sentences. These records are to pull through their artful form exquisite attention to what is possible in the rhythm of the sentence by a parallel or chiastic sentence structure as well as a focus. The focus is thus with this first style on the formal design of the set. The second type has the goal to develop a " passionate power " by the words of a speech. The word wealth is connected to the conscientious Think about which word has an extremely jewelry only and witty. Both types have in common as the free Lexis, which neologisms, archaisms or Poetismen are not infrequent.

The concept of Asianism was used by the Attizisten as a weapon against the Roman counterparts. A uniform and independent asianische school with its own teaching program has never existed and the Asians did not understand themselves as such.

In the early imperial period of asianische style became the so-called modern style whose most important representative was Seneca.

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