August Scherl
August Scherl ( born July 24, 1849 in Dusseldorf, † April 18, 1921 in Berlin) was a major Berlin publisher.
Biography
Hugo Friedrich August Scherl founded on October 1, 1883 a press and book publishing company that bore the name August Scherl publishing since 1900. Since November 3, 1883, he gave as the first German General Anzeiger out the Berliner Lokal-Anzeiger, since 1899 the illustrated weekly magazine published in its publisher the week.
He had at times the most widely circulated newspapers in Germany and was a competitor of Leopold and Rudolf Mosse Ullsteinhaus. The key to the success of his newspapers he looked at foreign sheets from: reprint Instead awkward - knowledgeable comments, this built up mainly on short messages and thus secured millions of copies. Scherl made it for them.
Scherl also dealt with the theater organization, with lottery systems and the monorail.
In 1909 he developed in his book A new rapid transit system as first the basic ideas of a modern transport network with integral clock traffic. His costly newspaper projects were not economically successful, so he sold his company to press the "German Publishers Society " and 1914 was eliminated. Its nationwide newspaper empire was taken over in 1916 by Alfred Hugenberg and later by Max Amann (Franz - wedding -Verlag).
Scherl lived initially in the Naunynstraße ( parents' house ), and later representative always in a central location in Berlin. He is said to have a million-dollar villa in the villa colony Berlin -Grunewald built in secret to surprise his wife. When they remarked disparagingly of the building at a passing, Scherl had allegedly demolishing the house without telling his wife. The secret of his success was great willingness to take risks, economic reasoning, farsighted innovation and distrust. The General-Anzeiger press in Germany was an invention Scherls.
It rests on the Luisenstädtischer Cemetery in Berlin, next to his wife, the actress Flora Roser.