Average Revenue per User

Average Revenue per User ( ARPU), dt "average revenue per customer " is mainly used in the mobile industry, so as to describe the proceeds to generate a customer in a given period (usually a month, quarter or year ).

Usually provide customers with fixed-term contract a higher ARPU as customers with prepaid card. At the beginning of entering the market a mobile phone provider can reach a very high ARPU due to the Snobeffektes and reached the target group. Does the provider with the aim of opening up new markets to acquire other customer groups, such as with lower purchasing power, this results in a reduction in ARPU resulted.