- Masato Matsuura, CEO
- Ryuhei Chiba, Co - Chairman of the Board
Avex (Japaneseエイベックス), actually Avex Group Holdings KK (エイベックス· ·グループホールディングス 株式会社, Eibekkusu gurūpu hōrudingusu kabushiki - gaisha ), is a Japanese entertainment company and the common name for the Avex Group Holding Inc., which is also known as Avex Entertainment Corporation or Avex Entertainment Inc.. The " Avex Group" is registered with the company number 7860 on the Tokyo Stock Exchange in the Nikkei index.
It is known " Avex " especially for the music label avex trax (Japaneseエイベックス トラックス), is the result of which the Group.
The word Avex is an abbreviation of the English words Audio, Visual and Expert. The logo of " Avex " existed from 1992 to 2000 from a black oval with an "a " in the middle. Since 2000 it is blue and consists of two different sized ovals.
The company was registered by Masato "Max" Matsuura already on 1 June 1973 and finally took in April 1988 as an importer and Größhändler for CD under the name " Avex DD, Inc." to operate on. In 1989, Tatsumi Yoda the position of manager of the company. A year later, in September 1990, " Avex DD " a sound and recording studio and record label " avex trax " was born. As editor for the products of " avex trax " acted also founded in 1990 by " Avex " " Musique Folio Inc.", which became "Prime Direction Inc." renamed in 1993. Just three years after the establishment of " avex trax " debuted the first band of the label TRF ( Tetsuya Komuro Rave Factory) in February 1993 and was able to celebrate with Euro - dance sound great success.
Also in 1993 founded " Avex " a U.S. branch of the company by the name of AV Experience America Inc., which was mainly used for the granting of licenses and as the operator of recording studios in the U.S. and had its headquarters in New York City. However, end of May 2007 the U.S. subsidiary was solved again. A year later in 1994 also created two offshoot of the United Kingdom. The two labels, Rhythm Republic Ltd.. and Avex U.K. Ltd. , Mainly publish dance remixes of the great " avex " artists in Europe, especially on records.
A significant upturn experienced " Avex " as the mid-1990s dance and trance music in Japan became more popular. In 1994, the company opened the largest nightclub in Asia, the Velfarre, which had to be closed due to declining revenues in early 2007. A boom sparked " Avex " first hit singer Namie Amuro, which sold more than 10 million CDs with her dance-pop between 1995 and 1997.
Together with Sony opened " avex " In 1997 a number of concert halls with the name Zepp across the country, where artists regularly occur both companies. Another success, the company, as the band signed with Walt Disney Records and Hollywood Records, an agreement that " Avex " transacted all the publications of the two record companies in Japan in the future.
In April 1998, " Avex " celebrated its 10th anniversary and the previous company name " Avex DD " has been changed due to the many restructuring of previous years in Avex Inc.. Also in April 1998, debuted the young Ayumi Hamasaki, which was discovered by Masato Matsuura in Velfarre club in 1997, and later for the second female superstar of the label rose slightly to Namie Amuro. In addition, the Avex Taiwan Inc., since the albums and singles by " avex trax " published in Taiwan as Overseas versions were founded in July 1998.
Beginning of 1999 was also built with Avex fashion its own animation studio, which so far the movie Initial D: Third Stage published. In December of the same year " Avex Group" finally went public and changed as new limited company in early 2000 their logo to the known blue today "a". 2000 also signed an agreement with one of the Korean record label SM Entertainment. Since then published " avex trax " successful artists of SM Entertainment (eg BoA) in Japan. Conversely, " avex trax " offered music CDs from SM Entertainment since 2004 in Korea, which one took advantage of a relaxation of the embargo for Japanese entertainment products in Korea.
Later in 2001, " Avex " opened the " Avex Artists Academy," a music and dance school in Tokyo. In the same year, the stock experienced due to the tremendous success of Ayumi Hamasaki A BEST album highlights. After the peak, however, the sales of the label declined significantly, which is why we introduced the first Japanese copy protection for CDs CCCD in March 2002. However, this was so unpopular that he disappeared in December 2004. Early in 2002, we also founded the Avex Asia Holdings, Inc., headquartered in Hong Kong, which has since assumes the release of " avex trax " in Hong Kong and other regions of Southeast Asia. Later in 2003, the " Avex " a department dedicated to classical music.
The most turbulent year for the " Avex Group" followed in 2004, when President Masato Matsuura and management around Tatsumi Yoda were no longer united in August and fell out. Yoda demanded the resignation of Matsuura, which, however, Ayumi Hamasaki received backing that announced their expiring contract with " Avex " not to renew, Matsuura should have to go. Then, the share of the Company threatened to crash, as was responsible at that time Hamasaki for more than a third of the profits of " Avex ". Finally, Yoda was brought by the shareholders to resign and both Matsuura Ayumi and stayed with " Avex ". As a result, the company was reorganized again and the name of the current Avex Group Holding, Inc. changed.
2004 bot " Avex " President Matsuura Ami Suzuki, the Sony had great success until 2000 and 1999, Ayumi Hamasaki made strong competition, a contract to after he saw a performance by her on the annual feast of her former university in Tokyo.
Mid-2005 was created after recent restructuring of the name Avex Entertainment Corporation, which was not included as an official of the company name. At the same time, developed by " Avex " Internet download portal mu -mo went to the start, since not only offers downloads, but also merchandising of " Avex " artists. It also provides other portals such as iTunes " Avex " music took on in their offer. In September 2005, we announced further on, to take over all publications of the label Aozora Records, including stars such as Hitomi Yaida.
Success was celebrated in 2006 include the new discovery Ai Otsuka and with the two best-of albums by Kumi Koda, which was recorded in 2000 at " avex trax ". In September of the same year " Avex Group" a unterstzützende cooperation with the Chinese talent agency Chengtiansi Entertainment Group International Holding Company, Ltd. began., From which the cuttings Avex China was based in Beijing, which is to be a solid foothold for Avex in the Chinese market.
Despite successes had " Avex " in the stagnant music market of Japan to win a loss of over 30 % in the financial year 2006-2007 compared to the previous year suffered a revenue increase of 13%. Therefore, the company is trying to develop new markets at the time. Since April 2007, takes over as the newly established Avex Marketing Inc., all promotion and marketing of the " Avex " artist and is in addition also the editor for all publications. In addition, more and more publications from DVD to Blu -ray Disc and HD DVD are from October 2007 and changed the format of the digital single will be tested for success. So Ayumi Hamasaki's song Together When ... was published in December 2007 as a download, while Ai Otsuka's concert Love Is Born: 4th Anniversary will be sold in January 2008, also on Blu -ray Disc and HD DVD in 2007. In addition, the relationships and transactions are further expanded in Asia outside Japan.
On 30 July 2008 published Namie Amuro their compilation " Best Fiction", which sold over 1,840,000 times, this gave Avex again an upward momentum. It also published the end of 2009 their eighth studio album "Past < Future ", which was another success.
Namie Amuro sold "Past < Future" about 575,000 times and reached number 6 in the Orion Yearly End Charts and was thus the most best-selling album in Avex in 2010. Tohoshinki published in February 2010 their compilation " Best Selection 2010", which they with more than 570,000 sales, the seventh best album of 2010 reached in Japan.
On 24 November 2010, SM Entertainment announced that they extend the contract with Avex, the contract would otherwise have expired. Stars like BoA, Tohoshinki, Tenjōchiki, Super Junior, J - Lo or f ( x) would otherwise no longer under contract with Avex.
The Group " Avex Group Holding " is a series of subdivisions that perform various transactions of the company.
Avex Entertainment Inc.:
Responsible for the production and planning of music and videos of the artists. In addition, Avex Entertainment takes over the management of all stars. For division also includes Velfarre Entertainment Inc., which is responsible for the management of to " Avex " belonging nightclubs and restaurants, and the M! Inc. DEA, who assumes the Plan of video software.
Avex Marketing Inc.:
Responsible for planning, production and distribution of CDs and DVDs of " avex trax ". In addition, Avex Marketing directs the online portal mu -mo and taking care of other Internet distribution of music and videos to the homepages of the artist and the fan as well as merchandising.
Avex Live Creative Inc.:
Applies the planning, production and implementation of all live Evente and concerts of artists and " avex trax " itself
Avex Planning & Development Inc.:
Responsible for checking the contents of the publications and development of artists ( Image, appearance, ...).
Avex Management Service Inc.:
Provides advice and assistance in the field of management and leadership for all subsidiary of " Avex Group " is available.
Since 1993, organized " Avex " annual live events with key " avex trax " artists. Since 2002, every summer, even a Japan -wide tour under the name of a-nation.
Well-known artists (selection)
Some artists who are at Avex Trax and related sub-label under contract ( in alphabetical order) are:
- After School
- Ai Otsuka
- Ami Suzuki ( since 2005)
- Ana Johnsson
- Anna Tsuchiya
- Ayumi Hamasaki
- Beni Arashiro (2004 to 2007)
- Big Bang
- Bright ( 2007-2013, dissolved )
- Do As Infinity
- Every Little Thing
- F (x)
- Hinoi Team
- Hitomi ( Hitomi Furuya )
- Hitomi Shimatani
- Janne Da Arc
- Kumi Koda
- M -Flo
- Maki Gotō (since 2009)
- May J. (since 2009)
- Namie Amuro
- Nana Tanimura
- Se7en (since 2012)
- Speed ( since 2003)
- Super Junior
- Tetsuya Komuro
In addition to " avex trax " include the following record labels completely to " Avex Group":
- Avex Entertainment (eg AAA)
- Avex Mode
- Avex trance
- Avex Tune ( eg m.o.v.e )
- Avex Globe (eg Globe )
- Cutting Edge (eg Olivia )
- Rhythm Republic
- Rhythm Zone (such as TVXQ, m- flo, Exile, Kumi Koda and Tenjochiki )
- Espionage Records
- Disc Du Soleil
- Mad Pray Records (such as Anna Tsuchiya )
- Motorod Records
- Love Life Records (eg hitomi )
- Sonic Groove
- Tearbridge Records
- True Song Music ( The label of Do As Infinity's Dai Nagao )
- J -more
- ( Merged in 2011 with YG Entertainment in South Korea ) YGEX
- Dimension Point ( founded in 2013; eg Namie Amuro )